Planck is a generative AI platform for commercial insurance underwriting. PLUS Data returns business classifications and risk insights from public sources, PLUS Risk Workbench is a chat interface where an underwriter researches a risk and standardises the decision, and Planck Enterprise pushes both across the policy lifecycle. A beta GenAI Assistant answers yes/no underwriting questions, currently only for restaurants, bars and taverns.
Classification is the right target because it decides the price. A commercial policy is rated off what the business actually does, that is established from an application form the applicant filled in, and applicants describe themselves optimistically or simply inaccurately. Reading the business from its own public footprint is a check on the form rather than a faster way of trusting it.
Planck is now part of Applied Systems, which acquired it, and sells to carriers, brokers and underwriting teams with no published pricing. The GenAI Assistant’s restaurant-and-bar limitation shows how narrow the confident coverage still is, an inference drawn from a website is evidence and not proof when it moves a premium, and a model that classifies businesses inherits whatever bias sits in the data it learned from – which in insurance is a regulated question, not a technical one.
