Make started life as Integromat in 2015, and Celonis, the process-mining company, acquired it in 2020 for more than a hundred million dollars before rebranding it to Make in 2022. That acquisition connected Make to a much larger enterprise process-management business rather than leaving it as an independent startup.
Its visual builder looks different from most competitors by design: workflows appear as circular flow diagrams with data visibly moving between connected modules, rather than the simpler top-to-bottom linear list Zapier and similar tools use. That visual style appeals to more technical users who want to see the actual data structure at each step, useful for debugging complex branching logic that a linear view can obscure.
A free tier covers a limited number of monthly operations, and paid plans start around $9 a month for more volume. For a user who wants to see and directly manipulate the data moving through a complex, branching automation rather than a simplified linear trigger-action list, Make's flow-diagram interface suits that more hands-on, technical approach.
