InsightBase is a no-code AI analytics platform that lets users query databases in plain English and build dashboards without writing SQL, aimed at executives and data scientists alike. Founded in 2023 by Dan Lupascu and based in London, UK, the company first released its product in April 2023.
Users connect a database — MongoDB, PostgreSQL, MySQL, or MSSQL are supported — and ask questions in natural language; InsightBase translates those into queries and renders results through a drag-and-drop visual dashboard builder, while power users can drop into custom SQL or JavaScript for finer control. The platform is built to SOC 2 and ISO 27001 standards and supports self-hosting, white-label domains, and embeddable dashboards for teams that want to ship analytics inside their own product.
InsightBase targets startups and mid-size companies that want business intelligence without hiring a dedicated data team. A free trial includes 10,000 AI query credits; paid plans start with Individual at $27/month, Starter at $97/month, and Professional at $300/month, with Enterprise offering unlimited credits, users, and self-hosted deployment.
