Have you ever advertised on Facebook ? Have you heard of the Facebook Business Manager? If so, it is likely that until now you have used your personal account to manage ads, however, you should be aware of the existence of another platform that allows you to manage your advertising more professionally. This is Facebook Business Manager .
In this post we will tell you what Business Manager is, what it is used for and the step-by-step to create it on Facebook and link it to your company account. Keep reading!
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What is Facebook Business Manager?
Since its launch in 2014, it has become a tool that has greatly facilitated work, both for marketing agencies themselves and for companies looking to see their advertising strategies integrated. When we initially work on a single page and carry out a limited number of campaigns per month, managing it from our own account is relatively simple. This changes if we add multi-page management or management of different types of campaigns.
This is why Business Manager is designed to manage multiple assets (Facebook Pages, Instagram Accounts, Ad Accounts, Pixels, Apps, etc.) simultaneously from a single site. In addition, it is capable of grouping statistics and other information that is very necessary to work on your campaigns more effectively.
Why should you use Business Manager?
As we have mentioned before, this platform is designed for the effective management of various assets, as well as to obtain a more professional control of your campaigns. As in any business strategy, you must take into account your characteristics and objectives when determining if you need to integrate this type of tool into your online marketing strategy.
If you are a company and need to manage different accesses to your employees, this tool is the right one. Business Manager allows you to grant different permissions, manage your account posts, manage your Page, create professional banner ads, and get all kinds of metrics.
If you are an agency , Business Manager is the best way to manage different client accounts. You can request the corresponding access to them and manage them all from a single place. It is a safer way to work.
The main objective of the platform is to acquire more control over the different assets from a single platform. A business administrator will help you foster teamwork, streamline your workflow, or control the different accesses to your page.
Step by step to create Business Manager on Facebook
Before creating a Business Manager on Facebook , you should check that you have a personal account where you can verify your identity. Once you have this ready, you can start creating your Business Manager.
Type your business name, your name, and professional email address.
How to add people to your Business Manager
From Business Manager you can add people to your business , granting them different types of permissions. You should know that only administrators will be able to perform this type of action.
Once you have accessed your Business Manager, go to “Business Configuration”.
Click on “People” and press “+ Add”.
Indicate the email address of the person in question you want to add.
Select the role you want to assign to it. This will depend on the permissions you want to grant it.
Choose the type of asset you want to assign in the first column, and in the second, indicate the one where you want to give access to that person.
Administrator: Has the same control as you over the entire Business Manager. It is required to grant only to people with a lot of confidence. This is used in case something happens to your personal profile.
Employee: On this option you should include your collaborators. They have access to basic business settings, but cannot make changes.
Add Pages in Business Manager
When you add a page to your Business Manager, you will have the possibility to manage it from the tool. To add a Page to Business Manager, you must have been an admin of the Page for more than 7 days. If you are not, you must request access to it.
If you’re a Page admin, go to ‘Business Settings’.
Locate the “Business Assets” section and click on “Accounts.” Next, you need to click on “Pages”.
Click “Add” in the dropdown menu and select “Add a page”.
Type the name or URL of the Facebook page you want to add.
Click “Add Page.” Once your page has appeared on the next screen, you can add people to manage it.
How to add ad accounts to your Business Manager
In Business Manager you can add your own advertising accounts, as well as request access to others already created, as well as create a new one. To do this, you must know that an ad account can only be owned by a Business Manager . As an alternative to this, you can request access to the advertising account.
Go to “Business Settings.”
Click on “Accounts” in the menu on the left side. Next, you will need to click on “Add Accounts.”
Click the blue “Add” dropdown menu.
Choose the appropriate action depending on whether you want to “Add an ad account”, “Request access to an ad account” or “Create an ad account.”
If you want to add an advertising account, specify the identifier of the account.
Select the people you give access to it, as well as their levels.
How to request access to assets in Business Manager
In the event of the circumstances mentioned above, whether you are not an administrator of the Facebook page or you are not the owner of the advertising account, you can request access to them.
Go to “Business Settings.”
Choose the asset you want to request access to (page, ad account, etc).
Click the blue “Add” dropdown button.
Select “Request access to a page” or in your case “Request access to an advertising account”.
Write the name or the URL of the Facebook page or, if applicable, the identifier of the ad account.
Use the buttons to choose the permissions you need.
Click “Request Access.”
Add the people needed for each asset.
How to configure Facebook pixel
In order for Facebook to carry out the work of collecting data from your website, you need to have a pixel or code offered by the social network. Thanks to this code, information about conversions is obtained, ads are optimized and strategies are applied to a target audience or potential customers.
To configure it, you need to follow the steps mentioned below:
Enter Business Settings: Within the Business Manager panel.
Select the “Data sources” menu: To find the “Pixels” option and select the word add.
Choose the pixel name: With a maximum of 50 characters, you can enter your website for more recommendations and then continue.
Accept the terms and conditions offered.
Choose the option of “Configure the pixel now” and access the detailed configuration you need.
We tell you more about the Facebook pixel in our blog.
How to increase security in Business Manager
If you want to increase the security of your assets, Facebook Business Manager has its own settings to achieve this:
Enter the business settings of the panel.
Choose the “Security Center” section.
Configure two-factor authentication, setting it to be required for everyone to increase security.
How to create a campaign in Business Manager
Since you already have all the settings for your account and the pixels you need, it’s time to create a campaign with Business Manager. For that, you need to perform the following detailed steps:
Enter the Business Manager panel and select the option with the same name.
Within the “Advertising” section you will find the “Ad Manager” option and you will only have to select the word “Create”.
Select the objective that your campaign will have, the target audience, the established budget and the programming. In addition, you will have to choose the type of ad and the region in which they will be published depending on the need.
Advantages of using Facebook Business Manager
Beyond being a simple and comfortable tool that allows you to manage your campaigns, Facebook Business Manager has another series of features. So we have selected the advantages it offers, below:
You can go from your personal profile to your administrator profile in one step: That way you can focus solely on your business.
The security it offers to work is greater: And you can even find a Security Center available in the settings.
You gain greater control of assets and data.
Helps to maintain a more efficient group management: Thanks to the assignment of roles and the access control it has.
You can make the most of the time available: You do not need to use any extra tools, since it offers all the means for efficient management. In addition, it is completely free and guarantees access to easily usable tools.
Being very useful when it comes to managing your company’s presence on social networks, Business Manager gives you access to the add-ons you need. This way you can have greater control over management and increase the productivity of your team.
Now that you have checked everything that a Business Manager can offer you, you just need a good attitude to learn how to use it and become an expert. We are sure that you and your team will find Facebook Business Manager a useful and efficient tool.