Social media marketing is the use of social networks for marketing purposes. Creating and sharing specific content and maintaining customer relationships are important factors. In general, attempts are made to achieve digital marketing or brand goals through targeted social media marketing measures. Overview Social media marketing has developed into an important marketing channel in recent…

What is Email Marketing?
Email marketing is characterized by the fact that an advertising message or information is sent to interested parties or customers by email. In the broadest sense, any email that is sent to a potential or current customer can be referred to as email marketing – in addition to the “classic” newsletter, for example, welcome mails…

What is Mobile Marketing?
Mobile marketing is a form of digital marketing aimed at addressing a company’s potential users and customers via mobile devices. To make this possible, mobile marketing is used to optimally prepare any relevant content that can be called up from a computer for mobile devices. Overview Companies that adapt their online marketing measures to their…

What is the Digital Marketing?
Digital marketing is the application of communication and advertising strategies carried out in digital media . Traditional Marketing focuses on the Off-line world, but all these techniques are brought to the online world giving life to Digital Marketing. There is a before and after in Digital Marketing after the appearance of Social Networks . Before…

What is the Inbound Marketing?
Definition Inbound marketing, or “inbound marketing”, is about attracting Internet users, thanks to attractive and quality Internet content, but also through marketing techniques. This process is part of content marketing. The goal is to bring the customer to you, rather than to the customer. The opposite is “outbound marketing,” which is a technique that uses…

What Is the Outbound Marketing?
Among the infinite marketing actions that exist, there is Outbound Marketing , one more term that you should add to your list if you want to dominate your sales processes. If you want to know what it is and what its characteristics are, we explain it here. Do not miss it! What is Outbound Marketing?…

Content Marketing: What it is and how to Start it
Sooner rather than later, to work on SEO effectively, you must have a good content marketing strategy behind it. You want to know why? I will tell you about it in this article, where I will also explain what content marketing is , what are the advantages of applying content marketing to your strategy and…

7 Pillars of Digital Marketing
If we stop to observe the current technological landscape, it is necessary for any company or brand to have a solid digital marketing strategy, since the success of any business is linked to the choice of a correct strategy leading to the achievement of more sales and new customers. Traditional advertising, while still having some…

15+ Best Live Chat Software of 2022
In the digital world, This is where live chat software can help your online business. customers expect instant gratification. Contacting a customer by phone or email within 24 hours is no longer enough. In fact, the worldwide live chat customer satisfaction rate is over 83%. The best live chat software can help you engage with…

Top 10+ ERP Systems for the Manufacturing Sector
When you’re at the point of upgrading or switching to a new ERP systems for your organization, it’s important to be aware of the many options available to you. Depending on the nature of your organization and your overall operations, some major ERP systems may end up preventing you from fully optimizing your integration. We…