Tubular Labs measures social video across platforms, giving brands, agencies and media companies a single view of audience interests and viewing behaviour rather than platform-by-platform dashboards.
Cross-platform measurement is the whole point, and it is genuinely hard. Each platform reports its own numbers, defines a view differently, and has no interest in being compared like for like – so anyone planning video strategy across YouTube, TikTok, Instagram and Facebook is reconciling incompatible figures by hand. A common measurement layer is what makes the comparison possible at all.
The product line covers Tubular Intelligence, Viewpoint, Audience Ratings and consumer insights, and the company is now part of Chartbeat, Inc. alongside Chartbeat, Lineup and FatTail – worth knowing, since roadmap direction now sits with a group strategy connecting editorial data to ad revenue. This is enterprise tooling priced accordingly, not something a single creator would buy.
