Frase, founded in 2017, builds content briefs by analyzing the actual top-ranking pages for a target keyword in real time, pulling common questions, headings, and topics those pages already cover, then lets a writer move directly from that brief into AI-assisted drafting inside the same interface rather than exporting the brief to a separate writing tool.
That brief-to-draft continuity is the more distinctive part: a writer never leaves the SERP-analysis context when moving into drafting, since the same competitive research that built the brief is available while writing, keeping research and writing connected rather than treated as two disconnected steps.
A free tier covers standard use, and paid plans start around $15 a month for more content and features. For a writer who wants SERP research and AI-assisted drafting connected in one continuous workflow, rather than exporting a brief to a separate writing tool, Frase's integrated brief-to-draft approach addresses that continuity directly.
