Ayna builds generative AI software that replaces studio photoshoots for fashion e-commerce brands. Founded in 2023 by Aastha Rajpal and Yash Bansal in Bengaluru, India, the company trained its own compound foundational models and diffusion models specifically for garment and on-model visualization rather than adapting a general image generator.
Brands upload a flat-lay or mannequin photo of a single garment, then pick a virtual model's ethnicity, pose, and setting; Ayna generates a full set of on-model product photos and a short product video, plus AI-written titles and descriptions that push straight into a connected Shopify store. More than 3,000 fashion brands use the platform, according to the company, to skip the logistics of booking a photographer, model, and studio for every new SKU.
Ayna suits independent apparel labels and larger retailers that list large catalogs and need repeat photography for every product drop. Pricing is not published on the site; brands book a demo to get a quote, which fits the sales-assisted onboarding common among B2B visual-content tools at this stage.
