Figr is an AI product design platform founded in 2023 by Moksh Garg and Chirag Singla in Bengaluru, India, and incubated at Antler before raising a $2.25 million round led by Kalaari Capital in October 2024. The company has since reported more than 75,000 signups and over 500,000 design queries processed on the platform.
Figr's differentiator is a 'thinking before designing' step: rather than generating a screen immediately from a prompt, it parses a team's live app through a Chrome extension, imports existing Figma files, and reads product docs and analytics to map user flows, surface edge cases, and ask clarifying questions before producing UX reviews, prototypes, or Figma-ready screens. That context-gathering step is meant to cut down on the missed states and rework common when AI design tools generate screens with no knowledge of the existing product.
Figr is built for product and design teams at startups and growing companies who want AI design output that matches their existing product rather than generic templates. Pricing runs on a fractional credit system, with a design review costing around 0.2 credits and a full web landing page 1 to 1.5 credits; specific dollar-per-credit starting prices are not published on Figr's marketing pages.
