iFoto is an AI photo studio built for e-commerce sellers who need product photography without a physical studio. The company launched in August 2023, focusing on generating fashion model photos, removing backgrounds, and producing catalog-ready product shots from a seller's own reference images.
Sellers upload a product photo and iFoto places it on an AI-generated model, swaps in a new background, or changes garment color, cutting out the need to reshoot a product for every color variant or seasonal catalog update. Additional tools handle object, watermark, and logo removal, plus resolution upscaling for images that need to hold up at full zoom on a product page.
iFoto fits online retailers and marketing teams producing catalog images at volume more than individual creators making one-off graphics. A free-forever plan covers basic use, and the Pro plan at $9.90 a month removes the iFoto logo, unlocks high-definition export, and includes 5,000 AI credits a month for use on laptop or phone.
