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Impro

Impro.AI pairs human coaching strategists with an AI assistant that tracks employee performance and delivers daily guidance.

4.0 HR & Recruiting AI
4.0 Very good 4.0
Combines human coaching judgment with AI-scale session analysis rather than replacing coaches outright No public pricing, so budgeting requires a sales conversation before evaluation
Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate
PricingContact for Pricing
Free planNo
CompanyImpro.AI
PlatformsWeb
CategoryHR & Recruiting AI
Founded2020
Last reviewedJul 2026

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Overview

Impro.AI is a performance-coaching platform that pairs a human strategist with an AI assistant to guide employees, managers, and executives toward measurable KPI improvement. Founded in 2020 in Vancouver, British Columbia, by Josh Blair, Opher Brayer, and Maya Liberman, the company grew out of the founders' earlier work on a coaching platform for gifted children before pivoting to workplace performance.

The platform assigns each client organization a dedicated Impro Performance Strategist (IPS) who conducts recurring coaching sessions; Impro's AI Assistant then analyzes those sessions to spot behavioral patterns and track progress over time, letting one strategist support over 100 employees instead of a handful. Client case studies cite outcomes such as TELUS BCX reporting $22M in annual recurring savings and a 100x ROI from the program.

Impro.AI targets mid-size to large enterprises that want scaled, individualized coaching without hiring an internal coach for every team lead. Pricing isn't published; prospective customers book a demo through the company's website and negotiate terms based on headcount and program scope.

Key features

  • Dedicated Impro Performance Strategist (IPS) assigned to each client organization
  • AI Assistant that analyzes coaching sessions for behavioral patterns
  • KPI-focused daily performance guidance for employees
  • Manager and executive dashboards with team-level insights
  • Scales one strategist across 100+ employees
  • Case-study-backed ROI reporting for enterprise buyers

Screenshots & demo

Demo video

Screenshots

Impro screenshot 1

Pricing

Impro uses custom pricing. Contact their team for a quote based on your needs.

  • Pricing modelContact for Pricing
  • Starting priceCustom
  • Free planNo
Visit Impro

Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

  • Combines human coaching judgment with AI-scale session analysis rather than replacing coaches outright
  • Enterprise case studies (TELUS, Straive) show measurable savings and reduced rework
  • Reaches three organizational levels — executives, managers, and employees — in one program
  • Backed by a founding team with prior experience building a coaching platform from scratch

Cons

  • No public pricing, so budgeting requires a sales conversation before evaluation
  • Human-strategist component means costs and rollout speed scale with headcount, unlike pure-software tools
  • Limited public detail on the AI Assistant's underlying model or accuracy metrics
  • Best documented results come from a small number of named enterprise clients rather than broad user reviews

How it compares

ToolRatingFreeFromBest known for
Impro (this tool)4.0No—Dedicated Impro Performance Strategist (IPS) assigned to each client organization
Marlee3.4YesFreeAI coaching (Coach Marlee) alongside optional human coaching
Ren3.9Yes$595/moReal-time coaching inside Slack and Zoom

Alternatives to Impro

2 tools matched to Impro on what they do, their category and their price.

Marlee

3.4

AI coaching that measures 48 work motivations at up to 98% claimed reliability, then benchmarks talent against 'X-Factor success models' – claims 90% fewer interviews needed to find the right hire.

Freemium HR & Recruiting AI
View details Visit

Head to head: Impro vs Marlee · Impro vs Ren

Frequently asked questions

What is Impro?
Impro.AI is a performance-coaching platform that pairs a human strategist with an AI assistant to guide employees, managers, and executives toward measurable KPI improvement.
Is Impro free?
Impro does not offer a free plan.
What are the best Impro alternatives?
The closest matches in the directory are Marlee and Ren, compared side by side above.

Reviews

4.0 Editorial rating No reviews yet

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