Magic Hour is an AI video and image generation platform that bundles more than 100 tools, including face swap, image-to-video, lip sync, and an AI image editor, into one product. Childhood friends Runbo Li and David Hu founded the company in 2023 in San Francisco after helping their parents market small businesses on social media, where they saw firsthand how hard engaging video content was to produce; the company went through Y Combinator.
A single credit-based system spans the video generator, image editor, and voiceover tools, and unused credits roll over from month to month instead of expiring. Workflows cover text-to-video, image-to-video, video-to-video restyling, and stop-motion animation, aimed at creators, marketers, and developers who need output at social-platform scale.
Magic Hour fits solo creators through business teams producing high-volume social video, claiming more than 3 million creators and 2,000-plus teams. A free tier is available; paid plans run Creator at $12 per month, Pro at $49 per month, and Business at $249 per month, with custom enterprise pricing for large-scale needs and two months free on annual billing.
