How to Promote Your New Products in the Holiday Season
August 24, 2023
Did You Know?
Holiday season is prime time to launch new products because everyone is caught up in a festive frenzy. People are looking for ways to spoil their loved ones and splurge because it’s justified this time. If your business is making the most of this holiday season with a new product launch, we’re here to help you do it the right way.
Once the product is out, your work isn’t done. Launching a product and marketing it can be equally challenging – they are definitely equally important too. Here are some helpful pointers to get you started with product promotion this holiday season.
Make your socials look festive!
It’s the most wonderful time of the year, and you want to make sure all your customers know that you are in on the vibe. Most businesses plan special online themes and shop decorations around this time to play a part in the community.
Before you launch a product during the holiday season, you want to make sure you are living up to the holiday spirit standard. Instead of your regular social media posts, create new designs and color schemes that reflect the Christmas and new year mood. You can do this the easy way by using online templates for winter posters, and even sift through Instagram story templates.
The same way that real life shops put up Christmas trees and lights to celebrate the occasion, you can do the online version by adorning your social media in happy colors and bright themes.
Show that it’s gift-worthy
Holiday season is all about buying last minute gifts and cherishing the people around you. If your new product makes a great gift then that immediately makes it a holiday hit!
By showing different ways in which your product can make a great meaningful present, you will add value in ways that just a price tag can’t do. To give people inspiration, maybe offer free gift-wrapping services as well! It has negligible added cost and makes a huge difference to the customer by taking out another hassle that they would have needed to sort on their own.
Believe it or not, when it comes to last minute purchases some people even prefer buying from specific stores just because they get free gift wrapping. It’s one less inconvenience for them.
Read More: Product Management: A Beginner’s Guide to the Field
Everyone loves freebies
One thing that everyone loves equally: freebies!
While people are shopping for the product range you already have, it’s a great time to introduce them to the new stuff you have been working on. Freebies can be in lots of different forms, here are some ideas to get you started:
- Free vouchers – give people vouchers that let them pick any free product from your store when they purchase your latest release.
- Free samples – this is our personal favorite option. Useful, effective, and happy users always come back to make a proper purchase.
- Free stickers or other fun goodies.
- Free trial period, if it’s software.
Host a giveaway
Another crowd pleaser is hosting a giveaway on Instagram or Facebook. This is like freebies but much more exclusive, and much better.
You can collaborate with influencers when hosting a giveaway too, this lets you tap into two different audiences at the same time and open the opportunity to many more people. Put up a post stating the giveaway rules, and let people enter as many times as they want in a certain time period. Usually to enter a giveaway you have to tag a few friends in the comments section or post a story tagging your business, the rules are up to you.
After the entries close, use a random selector tool online to randomly select one person’s name, much like a lucky draw, and then announce your winner! The hype around such competitions is usually quite insane and everyone is excited to win a prize.
Just make sure that the prize is nice and worthwhile since this is not as wide-scaled as giving everyone freebies. People will only go through the trouble of entering if the end result is something that they really want. Add some festive touches to the giveaway prize, put it in a nicely decorated basket, add some chocolate, make it personalized!
Wrapping it up
Holiday season is about bringing people together, celebrating love, and getting the time to relax. Make sure you don’t get too consumed with a product launch that you forget to cut yourself some slack. You deserve a break too!
In order to enjoy your own holiday and not miss out on a business opportunity, start planning your product launch strategy in advance. Happy holidays!
