Category: Marketing

If you made it this far in this article, I’m sure you want to understand what those  keywords are,  right? When we begin to study what SEO ( search engine optimization ) is, one of the most talked about points is about keywords, their choice and the real importance of those terms that dictate optimizations….

Today most people can enjoy a large amount of content through videos on different social networks. However, it is known that YouTube is one of the main approaches of users when searching for some content. And from there arises the need for different content creators to take into account SEO on YouTube. In this article…

When was the last time you leisurely searched the Yellow Pages for a service provider? About 20 years ago, if that, right? Thanks to web search engines like Google, an infinite amount of information, shops and services are just a search query away. And that’s exactly why you need search engine optimization if you want …

Social  media marketing  is the use of social networks for marketing purposes. Creating and sharing specific content and maintaining customer relationships are important factors. In general, attempts are made to achieve  digital marketing  or brand goals through targeted social media marketing measures. Overview Social media marketing  has developed into an important marketing channel in recent…

Email marketing is characterized by the fact that an advertising message or information is sent to interested parties or customers by email. In the broadest sense, any email that is sent to a potential or current customer can be referred to as email marketing – in addition to the “classic” newsletter, for example, welcome mails…

Mobile marketing is a form of digital marketing aimed at addressing a company’s potential users and customers via mobile devices. To make this possible, mobile marketing is used to optimally prepare any relevant content that can be called up from a computer for mobile devices. Overview Companies that adapt their online marketing measures to their…

Digital  marketing  is the application of communication and advertising strategies carried out in  digital media . Traditional Marketing focuses on the Off-line world, but all these techniques are brought to the online world giving life to Digital Marketing. There is a before and after in Digital Marketing after the appearance of  Social Networks . Before…

Definition Inbound marketing, or “inbound marketing”, is about attracting Internet users, thanks to attractive and quality Internet content, but also through marketing techniques. This process is part of content marketing. The goal is to bring the customer to you, rather than to the customer. The opposite is “outbound marketing,” which is a technique that uses…

Among the infinite marketing actions that exist, there is Outbound Marketing , one more term that you should add to your list if you want to dominate your sales processes. If you want to know what it is and what its characteristics are, we explain it here. Do not miss it! What is Outbound Marketing?…

Sooner rather than later, to work on SEO effectively, you must have a good content marketing strategy behind it. You want to know why? I will tell you about it in this article, where I will also explain what content marketing is , what are the advantages of applying content marketing to your strategy and…