Double Check These 8 Elements of Email Before Sending Them!
November 15, 2022
Are you dreading sending an email? You’re not alone. We all know that the most important communication in business is still email, but it’s also one of the most challenging. It can be difficult to know if your message will be effective or not until you send it out into the world. In this post I’m going to share some easy tips on how to check if your email has the right tone, words and images before sending it so that you can ensure everything reads as intended!
Check the subject line of your emails. Is it engaging? Does it get the reader’s attention? If not, consider changing the subject line to something that will grab their attention and make them want to open up your email.
Preview text is the text that appears in your email client when a user has not opened an email yet. It can help you increase your open rates, clickthrough rates and engagement by letting users know what content will be in the email as well as giving them some context for why they should open it. This means that preview text serves a dual purpose:
In order to help you create effective preview text for your emails, here are some tips: Make it clear what the email is about. Don’t be vague or use marketing jargon in your preview text. Instead, tell users exactly what they’ll get if they open the email. Use this space as an opportunity to build trust with your audience. Give them a preview of what’s inside and how it will benefit them
For a logo to be effective, it must be clear and easily recognizable. If you’re using an image of your brand’s logo on top of the email body text, make sure that it’s large enough so the recipient can see it clearly. A good rule of thumb is to make sure that the logo design is at least 100 pixels wide.
For best results, use a high quality image file in your emails—this means no grainy or low quality photos! It also helps if you’re using an image that reflects the content of your email—that way subscribers have something relevant to look at while they read through your message.
The body text should be short and sweet, easy to read, and include a call-to-action.
A good rule of thumb for the length of your body text is that it should take less than 10 seconds for someone to read from start to finish. If you can’t say something in 10 seconds, then figure out how you can make it shorter.
Your call to action (CTA) should be obvious so that people know what they’re supposed to do next. For example: “Click here.” or “Get started now!” It also helps if this CTA is positioned near the top of your email so people don’t have too far down before they see it again as they scroll through their inboxes. If there’s more than one option available at this point—like when a form needs further information filled out—make sure each choice has its own CTA button so users know exactly what they need to do next!
Finally, your social sharing buttons should be easy to find and use. The easiest way to do this is by using a Mailchimp alternative like BayEngage. Plugins like these make it easy for readers to share your content on social media without leaving their inboxes.
You’ll also want to make sure the buttons are in a good spot—ideally at the end of your emails—so that people don’t have to scroll through all kinds of stuff before getting there (it can get pretty annoying). And finally, you’ll want these links directed to your social profiles so they’re active and up-to-date with fresh content!
When you’re sending out an email to a wide audience, don’t wait until after you’ve sent your email to find out that something is broken! You should test any email before it’s sent by checking them on multiple devices, browsers and networks. You should also familiarize yourself with the various email clients that your recipients may be using (Outlook, Gmail, Yahoo Mail etc.).
And as much as it is important to familiarize yourself with your recipients’ email provider, it is important to get the best email marketing software for sending those email marketing campaigns. There are so many popular ones in the market: Klaviyo and Mailchimp for example! And there are too many online reviews for them, to choose which one will work best for you, you need a Klaviyo Vs. Mailchimp study to make things clear for you!
Be wise when you choose and after subscribing to them, don’t forget to A/B test all of these 8 elements using the sofwate before sending your email!
So, what’s the takeaway here? Be mindful of how you write your emails. It’s important to consider your message’s tone and ensure it doesn’t come off as rude or aggressive. You never know who might be reading it!
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