What is the Inbound Marketing?
February 17, 2022
Inbound marketing, or “inbound marketing”, is about attracting Internet users, thanks to attractive and quality Internet content, but also through marketing techniques. This process is part of content marketing. The goal is to bring the customer to you, rather than to the customer.
The opposite is “outbound marketing,” which is a technique that uses advertising.
The good old traditional marketing technique is the AIDA model, which means:
In inbound marketing, the techniques used are mainly:
The different steps to follow are:
In inbound marketing, defining the personality of your buyers is an important step. It is a semi-fictional representation of ideal clients. To learn more about buyer persona, click here .
Content strategy is very important. It includes all content produced internally by the company, or externally, by an external agency or freelancer. It can be on the website with white papers, blog articles, or at the social media level with social media posts.
Quality content allows a company to be credible in its sector of activity. The goal of content creation is to generate leads, thereby generating traffic and customer loyalty.
Finally, the key step of website optimization. This stage of inbound marketing is also intended to generate traffic, but also to keep prospects on our site for a maximum of time. This can be implemented using the call to action, small buttons placed in strategic places to push the call to action. For example, “click here” and “register”.