Hashtags are a very important feature on Instagram that you can use to significantly increase your reach. Even if they have lost some of their importance in recent years due to a change in the algorithm, Instagram hashtags 2022 are still a crucial factor in building a large community on Instagram.

Just like in 2021, there are also some rules for Instagram hashtags 2022 that have changed when generating reach. For example, the number of Instagram hashtags is no longer important, but rather selecting the right ones for your account.

So that the use of hashtags on Instagram doesn’t backfire, you need the right strategy on the one hand and the right hashtags on the other to push your reach up. So what are the top Instagram hashtags for 2022?

Why are Instagram hashtags so important in 2023?

Hashtags can significantly increase your visibility on Instagram. Hashtags allow users to search for the content they are interested in. If you use frequently used hashtags with your Instagram account, other users can find you. The result: You can generate new followers. Therefore, small and medium-sized accounts in particular benefit from the correct use of hashtags. Large accounts with six-digit follower numbers are successful even without Instagram hashtags 2022. Hashtags are an important, but by no means the only, cornerstone of your success. Or to put it another way: even the perfect hashtags are of no use to you if you don’t respond to your community or your image material is of poor quality.

Find the best Instagram hashtags 2023 for your account

Not all hashtags work equally well for every account and for every picture. Of course, there are hashtags that are searched for a lot and therefore work well. However, you have to distinguish here whether these hashtags really match your pictures. If a user searches for the #cats and then an image of a dog comes up, they will most likely be disappointed. This will have the opposite effect.

In order to use the right hashtags for your account, it is recommended to carefully analyze the hashtags that are relevant to your target audience. So think about it first: who do you want to reach with your pictures? What interests does your target group pursue? What hashtags do you think they will use to find content that interests them?

A competitive analysis can also be very helpful. Analyzing the competition will give you a good understanding of how high the engagement rate is for different hashtags. Here you can orient yourself well to the big brands and people who also serve your target group. However, that doesn’t mean you should only use the most popular hashtags. It can often be worth using lesser-known hashtags to achieve a higher interaction rate.

Read More: 7 Pillars of Digital Marketing

Will Instagram hashtags still work in 2023?

After the algorithm changes, the reputation quickly became loud that Instagram had practically destroyed the hashtags. Of course this is not the case. They just don’t work like they used to. However, it is no secret that social networks are constantly changing and adapting. We have also seen a similar development at Google in recent years: While it was still sufficient to stuff a website full of keywords in the early days of the Internet, a much more sophisticated strategy is needed today to land on page one of the search results.

The user need for high-quality content is now clearly in the foreground. Platforms that do not comply with this will not be able to survive in the long term. Therefore, it was foreseeable that the effect of hashtags would change. However, that does not mean that the Instagram hashtags 2022 are ineffective or even harmful, it just means that you have to adapt your strategy and avoid classic mistakes.

4 Mistakes that Cost you Range

But the best Instagram hashtags 2022 won’t help you if you make fundamental mistakes. Although there are many “insider tips” that are supposed to increase your reach on Instagram, they are by no means all recommendable. On the contrary: many of them turn out to be mistakes when they are used, which often do more harm than good. You should therefore avoid these 4 mistakes:

MISTAKE #1: USE AS MANY HASHTAGS AS POSSIBLE

In the past, the motto “a lot helps a lot” actually worked. Anyone who did not exhaust the 30 possible hashtags was missing out on reach. In the meantime, this has apparently turned into the opposite. A blanket statement that applies to all accounts cannot be made. You shouldn’t use as many hashtags as possible if they don’t really fit. Choose a few hashtags that describe the image appropriately. This increases the chance of generating followers who are really interested in you and your account.

MISTAKE #2: ALWAYS USE THE SAME HASHTAGS

As convenient as it is to copy and paste the proven hashtag block, you will only harm yourself. Because for the Instagram algorithm, this looks like automation. Such is punished with losses in range. In addition, it can happen so quickly that you adopt inappropriate terms, such as the year 2019.

MISTAKE #3: MISSING HASHTAGS WITH LONG REACH

Of course, it’s tempting to use hashtags that are doing really well right now. But if they don’t match your content, you should keep your hands off it. You generate short-term reach and get a few likes, but you certainly don’t build a community like this. It’s also easy to look desperate when you’re trying to get attention like that. Orient yourself to the interests of your target group and use the hashtags that address them specifically.

MISTAKE #4 USING BLOCKED HASHTAGS

There are hashtags that no longer work. Instagram takes action against abuse, e.g. B. there were more reports about content that used a certain term. Many hashtags are only temporarily blocked, but some are permanently blocked. Since these are of no use to you, you should check your hashtags regularly.

These Instagram Hashtags 2022 will get you Ahead

Which hashtags work well depends on your topic and your target audience. Only relying on the “big” Instagram hashtags leads to more reach, but your content will quickly go under. Rely on a healthy mix: Use large hashtags that match your content, but also small ones that address your target group.

But which Instagram hashtags 2022 are big and getting you ahead? Many Instagram hashtags were already popular in 2021 and are now trending in the new year. These include, for example, the topics of fashion, photography, travel, fitness and nature. But be careful: What works well today can be exhausted tomorrow. Use these lists for inspiration, but keep checking to see if they fit your strategy. Tools like Likometer show you which hashtags are currently in the lead. For a more detailed analysis, you can use various free tools.

GENERAL

#vscocommunity #liveauthentic #thatsdarling #darlingmovement #flashesofdelight #livethelittlethings #nothingisordinary #thehappynow #diewocheaufinstagram #theweekoninstagram #visualsoflife #visualsgang #instamagazine #instamagazine_ #saturdaze #instainspo #igersgermany #love #instagood #photooftheday #fashion #beautiful #happy #cute #tbt #picoftheday #smile #instalike #follow #followme #likeforfollow #love #instagood #picoftheday #happy #happiness

FASHION

#ootd #ootn #outfitoftheday #vintage #fashiongram #fashioninsta #chic #elegant #streetstyle #fashionable #hautecouture #instafashion #trendy #fashiondaily #fashionaddict #menwithstyle #fashiongoals #fashionlife #instastyle #shoeoftheday #passion4fashion #mylook #fashiondiaries #casualstyle #urbanstyle #fashionlovers #fashionblogger #fashioninspiration #fashionmen #fashiontrends #fashiongirl #style

ON THE WAY IN NATURE

#getoutside #getoutdoors #wildlifeplanet #trekking #climbing #hiking #mountains #lonelyplanet #snow #travelinspired #seetheworld #explorewildly #travelpic #solotraveller #instanaturelover #exploremore #animazing_nature #adventurelove #backpackers #letsgosomewhere #backpackersworld #wildernessearth #middleofnowhere #campvibes #bestvacations #liveoutdoors #thegreatoutdoors #takeahike #outdooradventures #aroundtheworld #bucketlistadventures #getoutandexplore

FOOD

#yum #delicious #instafood #homemade#f52grams #feedfeed #foodlicious #foodshot #instafeast #foodporn #goodeats #nomnom #foodstagram #hungry #instayum #foodandwine #foodstyling #beautifulcuisines #heresmyfood #eatclean #foodgasm #homecooking #snack #goodeats #eatrealfood #foodography #fodaddict #culinary #veganfood #healthy

LIFESTYLE

#morningslikethese #thatsdarling #darlingmovement #weekend #darlingweekend #lifestyledesign #pursuepretty #petitejoys #flashesofdelight #thehappynow #nothingisordinary #livethelittlethings #welltravelled #morningslikethese #mytinyatlas #calledtobecreative #livecolorfully #friyay #throwback #inspiration

BLOGGER

#fbloggers #fashionblogger #styleblogger #ontheblog #linkinprofile #lifestyleblog #blogger_de #germanblogger #germanblog #bloggerin #lifestyleblogger #diyblog #bloggerstyle #veganblogger #bloggerlove #blogger_de #bloggerlifestyle #modeblogger #bloggergirl #makeupblogger #bloggermom

WORK

#girlboss #smallbiz #mycreativebiz #digitalnomads #makersgonnamake #onmydesk #whereiwork #creativelifehappylife #handsandhustle #tnchustler #creativeentrepeneur #workhardanywhere #startuplife #officeoftheday #onmywaytowork #workandtravel #entrepeneurlife #entrepreneur #startups #entrepreneurs #entrepreneurslife #workharder #workhardplayharder #business #businessman #businesswoman #businessowner #businessminded #businesslife

JOURNEYS

#adventureculture #departedoutdoors #wanderlust #worldcaptures #artofvisuals #travelawesome #followmefaraway #welivetoexplore #backpacker #backpackers #adventureseeker #igshotz #travelandlife #welltravelled #justbackfrom #followmeto #whatsinmybag #cntravelereats #travelmore #passportexpress #doyoutravel #passionpassport #dametraveler #thattravelblog #traveladdict #traveltheworld #lovetotravel #lonelyplanet #hotelroom #hotellife #luxuryhotel #justgoshoot #worlderlust #wearetravelgirls #getoutstayout #vacationgoals #takemethere #takemetherenow #solotravel #traveldudes #seemycity #beautifuldestinations #citybestviews #globalcapture #lesphotographes #rsa_streetview #street_focus_on #welltravelled #beautifulplaces #travelgram

FITNESS

#fitfam #instafitness #thesweatlife #trainhard #nopainnogain #trainhard #dedication #strength #abs #sixpack #whyirun #trainingday #beastmode #ripped #youcandoit #getstrong #laufenmachtglücklich #laufliebe #motivation #shredded #heretocreate #youcandoisttoo #getstronger #girlswholiftheavy #nopainnogains #run #run makes happy #runlove #justrun #workout

CORONA CRISIS HASHTAGS

The year 2020 was characterized above all by the major effects of the Corona crisis. Unfortunately, Instagram hashtags like #StayatHome continued to accompany us in 2021. The hashtags, which were already used very frequently in 2021, could therefore continue to be popular in 2022:

#Coronavirus #Westayathome #StayAtHome #Flattenthecurve #Coronasolidarity #Riskgroup #westayforyouthere #QuarantineAndChill #Vaccination #Homeoffice #Vaccinationprotects #CoronaProtectiveVaccination

Conclusion

It’s hard to say which hashtags you need to use on Instagram to become successful and generate reach. Because you can of course use the classic hashtags that everyone uses. The question is whether you then really reach the target group that you want to have on your Instagram page. So, it would be better to research the keywords that may not have as much competition, but are right for your target audience. In addition, you do not have to overload your images with hashtags. Use the hashtags that best describe your image. This way, users will find exactly what they’re looking for and are more likely to stick with your Instagram account.

Frequently asked questions (FAQ) about Instagram hashtags 2022

Q: What are good hashtags?

Ans: Which hashtags work well depends mainly on your target group. If you only use the “big” hashtags, you will quickly get lost in the crowd. We recommend a mixture of well-known hashtags, as we have listed them here in the article, and very special hashtags that are not very well known, in order to reach your target group.

Q: How many hashtags can I use?

Ans: You can use up to 30 hashtags in a single Instagram post. But that doesn’t mean you should really use that many. It is best to use as many hashtags as necessary to describe your picture appropriately. This is how exactly the users who are really interested in your content end up with you.

Q: Why are hashtags important?

Ans: With hashtags, Instagram users have the opportunity to search for exactly the topics that interest them. If you now use hashtags that are frequently searched for, users will land on your page if the content matches the hashtags. This is how you can significantly increase your reach with hashtags.

Q: How do I find the right hashtags for my account?

Ans: Not all hashtags work equally well on every image. Here it is advisable to analyze your target group and select the appropriate hashtags for them. Only by finding out the interests of your target group can you use the right hashtags and attract users to your account.

Q: What does the hashtag “tb” mean?

Ans: The hashtag “tb” stands for “throwback”, which means “review”. This is often used for images that come from the past and that are fondly remembered.

Q: What tools can I use for Instagram hashtags?

Ans: There are some hashtag generators that you can use to find appropriate and relevant hashtags. These include, for example, Ritetag, All Hashtags or Instavast Hashtag Generator.