Internet marketing or online marketing is a form of marketing and summarizes all marketing strategies and measures that are implemented on the Internet. When companies, organizations or private individuals put their presence online on the Internet , they usually want many visitors.
These can be users who find the site online via a search engine , but also those who are addressed and persuaded to visit via various other online and offline measures.
Online Marketing: Visitors should take action
Once the users have landed on the site on the Internet, the providers want to achieve further goals with their marketing. Depending on the type of website, these marketing goals can vary: while one website (e.g. a purely online shop) is intended to initiate a quick purchase process , another site has the Reading as much content as possible plays an important role.
All the goals mentioned here can be supported by well-designed and professional marketing on the Internet. Specialized agencies for internet marketing offer such concepts as a service. Internet marketing , which is often also referred to as online marketing or web marketing, involves many measures. In detail these are among others
- Search Engine Optimization,
- Email Marketing,
- Video Advertising,
- Content Marketing,
- Social Media Marketing.
Which form of internet marketing is the right one?
There are different forms of internet marketing. If you want to successfully highlight your website, certain web pages or sections , you need a tailor-made web marketing concept . In the first step must
- the goals of the site in general and
- the goals of the web marketing activities are defined.
In this specific marketing, it is useful for companies to work with user profiles , among other things . Fictitious personal profiles are developed that correspond to the desired users of the site on the Internet (e.g. the typical buyers of an online shop).
Now it must be determined with
- what kind of speech and
- Where is the best place to reach these people?
Social media marketing , on platforms such as Facebook or YouTube, can be used excellently, for example, to address a rather young target group online. With an older target group, who are assumed to have a preference for print media, an offline campaign in a magazine where links are printed can also be a good idea.
In many cases, email marketing , for example advertising via email newsletters, is a sensible measure. With this form of marketing, target groups can be addressed directly online.
Monitor the success of Internet marketing on an ongoing basis
Internet marketing has a decisive advantage over traditional marketing : almost all of the activities can be successfully evaluated. Specialized software solutions are often used for ongoing monitoring , which, for example, monitor the development of the ranking or the number of links clicked in a newsletter.