7 Typical UX Mistakes and Solutions
April 5, 2023
We all identify but try to avoid that sinking sensation of seeing high bounce rates, poor sales, and complaints resulting from UX design errors.
Even though some user experience (UX) design flaws are unavoidable, they can be reduced. To remain ahead of the curve and eliminate obstacles to customer satisfaction, adopt a proactive strategy.
To assist you in getting there, we’ve listed the top ten UX design errors along with suggested fixes. Discover what these errors are and which UX design trends are essential to the success of any online company by reading on.
The best method to develop a customer-centric product or website that attracts new users, keeps existing ones, and delights customers is through strong UX design.
Customers will achieve their intended results, continue to use your product, and spread the word about you widely if they have a good, frictionless, and enjoyable product experience (PX).
In contrast, users who have an aggravating, perplexing, or genuinely bad experience may terminate their subscriptions, stop using your product, or give unfavorable feedback to their community.
Creating an excellent user experience, in brief:
To give the best possible product, you’ll need to continuously improve the UX you offer as client requirements and trouble points change, which can be difficult.
Why not tackle UX in a strategic manner rather than waiting for roadblocks? Use our list of the top ten UX design errors to become more conscious of typical UX issues and their fixes so you can avoid them before they occur.
Your product must appear fantastic and perform flawlessly in order to provide outstanding UX—not just one or the other.
Customers may become irritated by poor utility or negatively perceive your brand as a result of a poor visual experience if the scales are tipped too far in either way.
Generally speaking, usefulness should be given a small edge over aesthetics. Although a beautiful product is essential, the UX will suffer if it doesn’t function properly.
Let’s begin with a few illustrations. Consider the main page of the website for the low-cost airline EasyJet: while the style is appealing generally, the functionality could use some work.
The bulk of people who browse EasyJet do so in order to make a flight reservation. Users are confused by what they are being requested to do because Easyjet’s flight booking form and “Inspire Me” tools occupy nearly the same amount of room on their homepage.
Additionally, there are too many pop-ups, dynamic graphic components, and busy top menus on this website.
Before they are able to effectively schedule a ticket, visitors are likely to become distracted or perplexed. The user interface, while stylish, is unusable and creates a perplexing client experience.
Booking demonstrates a much superior fusion of design and utility. Their layout is uncomplicated and centers on what site users want to do: make a book. Here, they triumph.
Make sure your users can use your product to accomplish their goals as easily as feasible as a general guideline. Start the planning process by using the fundamental jobs-to-be-done structure. Remove or modify any design elements that hinder this procedure.
Use a tool for product experience insights, such as Capturly’s session recordings, to place yourself in your users’ footsteps and help you identify any issues or defects, and then validate that your product’s functionality functions as it should.
Everything you do should have the customer as its focal point. Do not make the mistake of believing that you are your customer or, even worse, that you know more than them.
In order to bridge the knowledge gap regarding user requirements, it is crucial to consider their input carefully.
At each step of the product creation and optimization process, put the needs of your consumers first to keep your product user-centered. Consider how you can improve your offering to address customer pain points in a seamless manner.
Be proactive in gathering user input via UX questionnaires throughout the lifetime of your product to establish a recurrent loop of user listening and product optimization.
Pop-ups are essential if your goal is to boost your conversions. It can easily increase your conversion rate by 30-40%.
But never forget that nothing turns off consumers more than being bombarded with a variety of pop-ups as soon as they arrive on your site.
Before they even begin their product or website trip, they must deal with closing or turning away from a plethora of pop-up windows in order to get the information they seek.
Pop-ups aren’t all awful, but you should be aware of ones that are awkwardly situated, poorly made, and difficult to shut.
Think about how many you want to use and when as you create pop-ups that are user-friendly. It’s best to limit them to one per page and make sure they don’t disrupt the user experience by filling the entire screen.
Additionally, your pop-up windows ought to be simple to shut, reachable with a few mouse clicks, and strategically positioned.
Effective pop-ups are aware of the proper issues to highlight and the proper justifications for annoying users.
Like in real life, things rarely go according to plan in the realm of design. Excellent UX design prepares for both optimal and improbable situations.
Throughout the planning process, keep your customers’ overall experience with your product in mind. The commencement, the conclusion, and the middle phase should all be included in this.
Imagine that your customer is registering for a free tryout. The initial sign-up page and the triumph page are the two major stages your user will encounter, assuming everything proceeds according to plan.
But there will inevitably be obstacles, and you’ll need to invest time thinking about the “in-between” stages, such as:
Always keep the entire customer experience in mind. Build in a high error tolerance and take into consideration the design of the in-between just as much as the primary states and ideal situations, so you can continue to provide excellent user experiences even when blunders are made.
There are many UX patterns in the design world, just like in music, fashion, and haircuts. While keeping up with trends is essential, you shouldn’t feel compelled to follow every recommendation you hear simply because it’s popular.
For instance, at the beginning of UX terms, flat design rose to popularity as a UX style. An offshoot of simplicity known as flat design is devoid of 3D graphic components.
Because of the UX problems it causes, such as user confusion over which components are accessible and which aren’t, it has largely fallen out of favor.
Always think about the effects a design movement will have on your users:
These are all crucial inquiries that help you stay concentrated on whether a particular design trend will actually enhance the product experience for your consumers.
Let’s see an example for a simple but excellent UX:
Zara use simple images and just one hamburger icon. This solution gives Zara an exclusive impression and gives the site extra “user-friendly score”.
Besides Zara let’s check Popupsmart.
In this illustration, you can see a pop-up model immediately after a website visitor begins scrolling through the landing page and browsing examples.
The modal blocks the page and keeps users from taking any additional actions after opening it.
The noise on the page is further increased by the “cookie” notification in the lower left corner.
Designing for desktop machines while ignoring mobile is one of the most frequently mentioned adaptable design errors. However, most UX designers today are aware of the value of mobile-friendly design.
A larger issue today is designers who only consider smartphone design. About 50% of online traffic originates from mobile devices, but that still leaves another 50% from other devices like desktops and iPads.
When observed on large screens, mobile-focused design components frequently fall short of expectations.
A good illustration is taking a brief look at Instagram on your laptop computer. This UI was obviously not created with a big screen in mind, as evidenced by the excessive amounts of empty space, off-balance, and small icons.
No matter the type of gadget being used to watch it, great UX design is responsive. Make an effort to build for the medium, and make sure your product team spends time testing and brainstorming what appears and functions best on various screen sizes.
If you run into trouble, consider using Capturly’s heatmap tools to pinpoint customer issues.
A person trusts you to give them the information you promise to when they select a button or link on your website.
For instance, if your website has an icon that reads, “Click here to learn more about our pricing,” it should take users directly to that page. Not a website to register for a complimentary trial, not a form to provide contact information…merely details regarding your cost.
Likewise, be true to your promise regarding various forms of material. Verify that a link on your website that claims to take users to a movie actually does so.
Don’t trick users by promising them a movie but instead giving them a blog article or landing page.
Make sure your links and buttons give precisely what they promised by checking them carefully.
Links and icons that are troublesome can be found using UX tools like Inspectlet’s heatmaps and session recordings.
Be wary of users who click on something before immediately leaving, as this may suggest that they were unhappy with the link’s destination. Take note of anger clicks as well, as these are a frequent sign of subpar UX and broken connections.
Even though UX design errors are a common occurrence during the design process, this does not mean they are inevitable.
Predict and prevent UX mistakes before they annoy users rather than waiting for them to happen accidentally.
Start by becoming knowledgeable about UX issues and potential remedies. Keep track of the largest errors, evaluate whether you’ve committed them, and, if required, take action to correct them.
Keep in mind that a product’s core value is outstanding user experience. Your company and customers will profit if you give fixing UX errors top priority.