This product has changed names four times since Salesforce first launched it as Wave Analytics in 2014: it became Einstein Analytics in 2017, Tableau CRM in 2020 after Salesforce acquired Tableau, and CRM Analytics in 2022, the name Salesforce currently uses. Anyone researching "Einstein Analytics" today should know that specific name is outdated even though it still shows up in older documentation and directory listings like this one.
Under any of its names, the product's core value has stayed the same: analytics natively embedded in Salesforce's CRM data, letting sales and service teams see AI-generated insights and predictions directly inside the records and workflows they already use, rather than exporting data to a separate BI tool and importing results back manually.
There's no free tier; CRM Analytics is priced within Salesforce's broader enterprise licensing. For a company already running Salesforce that wants analytics natively embedded in CRM workflows, rather than a separate BI platform requiring its own integration project, CRM Analytics under whichever name Salesforce currently uses remains a direct, native option.
