Rows, founded in 2016, rebuilds the spreadsheet around direct API connections: cells can pull live data from services like Google Analytics, HubSpot, or a company's own API directly into a formula, rather than requiring a manual export-and-import step or a separate integration tool to keep a spreadsheet's data current.
That integration-first design, combined with AI features for generating formulas and summarizing data, positions Rows as a modern, web-native alternative to Excel or Google Sheets specifically for teams whose spreadsheets need to reflect live data from other tools rather than static, manually updated numbers. Built-in charting and formatting keep the output presentation-ready without exporting to a separate tool.
A free tier covers personal use, and paid plans start around $15 a month for team features and more integrations. For a team whose spreadsheets need to stay current with data from other tools automatically, rather than being manually refreshed, Rows' built-in API connections solve that specific staleness problem directly.
