Incredible is a personal AI assistant, built for Mac, that lets users hold a key and speak a request in plain language to trigger actions across their existing software stack. Founded in 2022 in Jonkoping, Sweden, by Philip Alm and David Bacelj, the company raised pre-seed funding from Spintop Ventures and Starbright Invest in April 2024.
Rather than requiring pre-built integrations for each destination app, Incredible watches how a user completes a workflow once — drafting an email, updating a CRM record, filing a document — then repeats and adapts that pattern going forward, working across Gmail, Slack, Calendar, Notion, Salesforce, Microsoft 365, and reportedly 3,000+ other applications plus local files and the web. The company markets this as letting one assistant replace repetitive multi-app busywork without custom API setup.
Incredible targets individual professionals and business teams who want to hand off cross-app admin work; access runs through an invite-only beta with a waitlist, though buyers on the top-tier Ultra plan can start without waiting. Paid plans run $50/month for the base tier up to $500/month for Ultra when billed yearly (roughly 15% more on monthly billing), alongside SOC 2 Type 2 and ISO 27001 compliance for enterprise buyers.
