PROS is an AI-powered platform that helps airlines price, package and market what they sell. Its newest layer, PROS Kairos, adds a conversational assistant on top of the offer engine. It's built for airline commercial teams, not general business users.
Don't confuse it with a "pros and cons" list. PROS is the company's name, and this listing covers its airline retailing software only.
How PROS Kairos Works
PROS Kairos is an agentic assistant: it spots what needs attention, explains why, and suggests the next action. You ask in plain language, for example to create a "Winter Ski Bundle" with a 23kg bag allowance for December routes. It returns a draft with name, description and eligibility rules filled in. Nothing is saved until a person approves it.
Underneath, the platform works in four pillars: product management, offer optimization, offer construction and offer marketing. One AI layer keeps optimizing offers in the background. The other puts analysis in the user's hands.
Who Should Look At PROS
PROS suits airlines that want to move from fare-only selling to dynamic, bundled offers. The vendor says it serves full-service, hybrid, low-cost and regional carriers, and lists names such as Lufthansa Group, Korean Air, Iberia and Air New Zealand. Treat the customer count and "number one" claims as vendor statements.
Skip it if you're outside aviation. Also skip it if you want a quick self-serve tool you can trial this afternoon. It's a platform decision that touches inventory, pricing and distribution.
Its modular design is the distinctive part. PROS says airlines can choose the capabilities they need and work with partners they trust, rather than adopting one closed stack. That's appealing if you're replacing systems piece by piece, and a planning burden if you want one turnkey package.
How Buying PROS Works
PROS doesn't publish prices or plans, and there's no free tier. You request a demo and get a quote built around the modules you choose. Expect cost to track airline size and scope.
If you're comparing options, browse the wider sales and revenue AI category on this directory and the price comparator to see how other enterprise tools handle quotes.
