TurnCage produces a website by asking questions rather than by taking a prompt, describing the process as playing twenty questions to make a website. That is a genuinely better interface for the audience it targets, because the hard part for a small business owner is not writing a prompt but knowing what a website needs to contain.
A guided flow elicits the material, services, audience, tone, differentiators, that a good site depends on and that a blank prompt box does not prompt anyone to supply. The result is a site with actual content rather than a template full of placeholder text, which is where most DIY website attempts stall.
It generates content as well as layout, aimed at small and midsize businesses, solopreneurs and creatives. The realistic expectation is a solid, conventional site quickly rather than a distinctive one, and generated copy benefits from an editing pass before launch.
