Vidu generates video from text prompts, images and reference material, with workflows aimed at social content, advertising and storytelling. Reference-to-video is the capability worth highlighting, since it addresses the hardest practical problem in generative video.
That problem is consistency. Generating one striking shot is straightforward; generating a second shot with the same character, style and setting is where most tools fail, and without consistency you cannot assemble a sequence, only a collection of unrelated clips. Reference conditioning is the mechanism that makes continuity possible.
Speed is the other emphasis, and it matters for social work where iteration matters more than perfection on the first attempt. There is a free tier and trial. As with all generative video, expect several attempts per usable shot and budget generation credits accordingly.
