Accurat.ai builds market intelligence from mobile location data, serving retail, media and app owners with products including MarketMonitor, CampaignCompass, out-of-home reach measurement, campaign attribution and audience targeting.
The application it answers best is one nothing else does well: measuring whether physical advertising worked. Digital campaigns have had attribution for two decades while billboards and store footfall have not, and location signals close that gap – showing whether people exposed to an out-of-home campaign subsequently visited.
Be clear about the data source, because it determines whether this is appropriate for you. The underlying signal is location data from mobile devices, and while Accurat gives privacy and security their own section and publishes an “about our data” page, the consent, lawful basis and jurisdictional obligations for using location intelligence rest with the organisation deploying it. Read that section before the product pages, not after. Pricing is published on site.
