AdRoll, run by NextRoll since 2006, was among the original retargeting advertising platforms, showing ads to people who had already visited a website, years before retargeting became a standard feature bundled into most advertising platforms rather than a specialized capability.
That retargeting-first heritage still shapes its core strength: deep integration with e-commerce platforms and a long history of the specific data and pixel infrastructure retargeting depends on, with AI features now layered on top for audience targeting and creative optimization across that established base.
A free tier covers limited use, and paid plans start around $36 a month for full campaign management. For an e-commerce business specifically that wants retargeting from one of the category's original, most experienced providers, AdRoll's nearly two-decade retargeting-specific history is a credential newer, more general advertising AI tools don't have.
