AdRoll vs Klaviyo (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Klaviyo
From $20/mo against from $36/mo
Free plan
Tie
Both have one
Higher rating
Klaviyo
4.1 against 4.4
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	AdRoll	Klaviyo
Our rating	4.1	4.4Better
Starts at	$36/mo	$20/moBetter
Free plan	Yes	Yes
Category	Marketing	Marketing
Plans	From $36/mo	FreeFree Email$20/mo Email and SMS$35/mo
Key features	Deep e-commerce platform integrations AI-assisted audience targeting and creative optimization One of the original retargeting advertising platforms Free tier for limited use Operating since 2006	Deep, native Shopify integration syncing store data automatically Abandoned cart recovery and purchase-triggered campaigns Publicly traded since its 2023 IPO Free tier for a limited contact list Built specifically for e-commerce email and SMS marketing
Pros	Pioneering, long-established expertise in retargeting specifically Deep e-commerce integrations built over nearly two decades Free tier available to start	Unusually deep native e-commerce and Shopify integration AI features grounded directly in real product and purchase data Public company scale and transparency since its 2023 IPO
Cons	Full campaign management requires a paid plan Retargeting-first heritage matters less for non-e-commerce advertisers Newer, AI-native platforms may move faster on cutting-edge features	More contacts and advanced features require a paid plan E-commerce-specific focus matters less outside retail Less suited to non-transactional, general-purpose marketing needs
Company	NextRoll, founded 2006	Klaviyo, founded 2012

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is AdRoll better than Klaviyo?

In our reviews AdRoll scores 4.1 and Klaviyo scores 4.4. The better pick depends on the job. AdRoll: A retargeting pioneer from 2006, now under NextRoll. Klaviyo: Built tightly around Shopify, not general-purpose marketing.

Which is cheaper, AdRoll or Klaviyo?

Klaviyo has the lower starting price: from $36/mo for AdRoll and from $20/mo for Klaviyo.

Do AdRoll and Klaviyo have free plans?

Yes, both have a free plan.

More comparisons

AdRoll compared with

All AdRoll alternatives

Klaviyo compared with

All Klaviyo alternatives