Braze vs Klaviyo (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Braze does not list a price
Free plan
Klaviyo
Only Klaviyo has one
Higher rating
Tie
4.4 against 4.4
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Braze	Klaviyo
Our rating	4.4	4.4
Starts at	Not listed	$20/mo
Free plan	No	YesBetter
Category	Marketing	Marketing
Plans	See pricing	FreeFree Email$20/mo Email and SMS$35/mo
Key features	Real-time, cross-channel message orchestration Push, email, SMS, and in-app messaging in one platform Publicly traded since its 2021 IPO No self-serve free tier Designed to pair with an existing CDP or data warehouse	Deep, native Shopify integration syncing store data automatically Abandoned cart recovery and purchase-triggered campaigns Publicly traded since its 2023 IPO Free tier for a limited contact list Built specifically for e-commerce email and SMS marketing
Pros	Deep specialization in real-time, cross-channel message orchestration Public company scale and financial transparency Flexible pairing with a company's existing data infrastructure	Unusually deep native e-commerce and Shopify integration AI features grounded directly in real product and purchase data Public company scale and transparency since its 2023 IPO
Cons	No free tier or transparent self-serve pricing Requires a separate CDP for companies without existing unified data Enterprise sales process required to evaluate	More contacts and advanced features require a paid plan E-commerce-specific focus matters less outside retail Less suited to non-transactional, general-purpose marketing needs
Company	Braze, founded 2011	Klaviyo, founded 2012

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Braze better than Klaviyo?

In our reviews Braze scores 4.4 and Klaviyo scores 4.4. The better pick depends on the job. Braze: A publicly traded messaging specialist, built for real-time orchestration. Klaviyo: Built tightly around Shopify, not general-purpose marketing.

Which is cheaper, Braze or Klaviyo?

Braze: see pricing. Klaviyo: from $20/mo.

Do Braze and Klaviyo have free plans?

Only Klaviyo has a free plan.

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