Shortlist by what you need
Start here if you know why you are leaving Braze.
Want the closest match?
BlueshiftMost similar to Braze in what it does, its category and its price.
Visit (opens Blueshift in a new tab)Need a free plan?
KlaviyoHas a free plan, rated 4.4 out of 5. Braze has none.
Visit (opens Klaviyo in a new tab)Want the lowest price?
CleverTapFrom $85/mo, the lowest starting price here.
Visit (opens CleverTap in a new tab)Want the best rated?
IterableRated 4.4 out of 5 in our review, against 4.4 for Braze.
Visit (opens Iterable in a new tab)
At a glance
Green means better than Braze, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 BrazeBaseline | 4.4 | Not listed | No | A publicly traded messaging specialist, built for real-time orchestration | |
| Blueshift | 4.2−0.2 | Not listed | No | Bundles the customer data platform in, rather than requiring a separate one | vs Braze |
| Klaviyo | 4.4Same | $20/mo | YesBraze has none | Built tightly around Shopify, not general-purpose marketing | vs Braze |
 ZEPIC | 3.9−0.5 | Not listed | No | Customer data platform and campaigns across email, WhatsApp and Instagram in one. | vs Braze |
 SuperBuzz | 3.4−1.0 | $90/mo | No | AI push-notification marketing platform from publicly traded SuperBuzz (TSXV: SPZ) that writes and sends high-converting alerts automatically, from $90 a month. | vs Braze |
 Bloomreach | 4.3−0.1 | Not listed | No | Started with site search, expanded into full commerce personalization | vs Braze |
 Typeface | 4.2−0.2 | Not listed | No | Orchestrates people, AI agents, and systems, not just content output | vs Braze |
| CleverTap | 4.3−0.1 | $85/mo | No | Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments. | vs Braze |
| Iterable | 4.4Same | Not listed | No | Nova: an intelligence layer aimed at non-linear customer journeys | vs Braze |
The alternatives in detail
In order of how closely each one matches Braze.
Blueshift
4.2Not listed
vs Braze−0.2
Bundles the customer data platform in, rather than requiring a separate one.
- Built-in customer data platform, not a separate integration
- Cross-channel campaign automation (email, SMS, push, in-app)
- Three-tier AI: predictive scoring, generative content, agentic execution
Bundled CDP removes a common separate-integration step
No free tier or transparent self-serve pricing
Klaviyo
4.4$20/mo
vs BrazeSameFree plan
Built tightly around Shopify, not general-purpose marketing.
- Deep, native Shopify integration syncing store data automatically
- Abandoned cart recovery and purchase-triggered campaigns
- Publicly traded since its 2023 IPO
Unusually deep native e-commerce and Shopify integration
More contacts and advanced features require a paid plan
ZEPIC
3.9Not listed
vs Braze−0.5
Customer data platform and campaigns across email, WhatsApp and Instagram in one.
- Customer 360 unified data from 50-plus integrations
- Segmentation and multi-channel journey orchestration
- Email, WhatsApp and Instagram as first-class channels
CDP and engagement together, which mid-market teams cannot integrate themselves
Credit-based pricing with no published rates
SuperBuzz
3.4$90/mo
vs Braze−1.0
AI push-notification marketing platform from publicly traded SuperBuzz (TSXV: SPZ) that writes and sends high-converting alerts automatically, from $90 a month.
- AI drafts and sends push notifications automatically
- Automatic A/B testing to optimize which message performs best
- A self-learning engine that adjusts to subscriber response over time
A self-learning engine that improves targeting over time automatically
The advertised "50% sales increase" is a marketing claim, not a guarantee
Bloomreach
4.3Not listed
vs Braze−0.1
Started with site search, expanded into full commerce personalization.
- E-commerce site search and product discovery technology
- AI-driven merchandising and product recommendations
- Deep product catalog and purchase-intent understanding
Genuine depth in product search and merchandising, not just messaging
No free tier or transparent self-serve pricing
Typeface
4.2Not listed
vs Braze−0.2
Orchestrates people, AI agents, and systems, not just content output.
- Arc Graph grounds content in brand guidelines and audience context
- Arc Agents handle complex cross-channel marketing tasks
- Arc Spaces for planning, review, and approval workflows
Genuine brand governance and approval workflow, not just fast generation
No free tier or transparent self-serve pricing
CleverTap
4.3$85/mo
vs Braze−0.1
Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments.
- Tesseract Decisioning Engine for per-customer message, offer and timing
- CleverAI Predictions for conversion and churn
- AI-driven experimentation
Core plan starts at $85 a month with a free trial
Price scales with monthly active users
Iterable
4.4Not listed
vs BrazeSame
Nova: an intelligence layer aimed at non-linear customer journeys.
- Nova Agents for automated audience and journey building
- Nova Decisioning for real-time next-best-action suggestions
- Nova Insights for explaining optimization decisions
Nova's explainability focus addresses a common AI-decisioning trust concern
No free tier or transparent self-serve pricing
FAQ
Questions people ask
Is Braze free?
Braze does not list a free plan. Check its pricing page for current plans.
What is the best free alternative to Braze?
Klaviyo is the highest-rated alternative here with a free plan (4.4 out of 5).
What is the cheapest alternative to Braze?
Among paid plans, Klaviyo has the lowest starting price (from $20/mo). If you need it free, start with Klaviyo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.