Braze vs CleverTap (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Braze does not list a price
Free plan
Tie
Neither has one
Higher rating
Braze
4.4 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Braze	CleverTap
Our rating	4.4Better	4.3
Starts at	Not listed	$85/mo
Free plan	No	No
Category	Marketing	Marketing
Plans	See pricing	From $85/mo
Key features	Real-time, cross-channel message orchestration Push, email, SMS, and in-app messaging in one platform Publicly traded since its 2021 IPO No self-serve free tier Designed to pair with an existing CDP or data warehouse	Tesseract Decisioning Engine for per-customer message, offer and timing CleverAI Predictions for conversion and churn AI-driven experimentation On-brand content creation with CleverAI tokens Real-time behavioral segmentation
Pros	Deep specialization in real-time, cross-channel message orchestration Public company scale and financial transparency Flexible pairing with a company's existing data infrastructure	Core plan starts at $85 a month with a free trial Decisioning, prediction and content sit in one AI layer Built for mobile-first consumer apps
Cons	No free tier or transparent self-serve pricing Requires a separate CDP for companies without existing unified data Enterprise sales process required to evaluate	Price scales with monthly active users AI usage is metered in tokens Results figures on the site are customer case claims
Company	Braze, founded 2011	CleverTap

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Braze better than CleverTap?

In our reviews Braze scores 4.4 and CleverTap scores 4.3. The better pick depends on the job. Braze: A publicly traded messaging specialist, built for real-time orchestration. CleverTap: Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments.

Which is cheaper, Braze or CleverTap?

Braze: see pricing. CleverTap: from $85/mo.

Do Braze and CleverTap have free plans?

Neither lists a free plan.

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