CleverTap is a customer engagement and retention platform used by consumer apps in e-commerce, subscriptions, financial services and gaming. It combines customer data, analytics, segmentation and campaign orchestration across push, email, in-app and other channels, with the stated aim of raising customer lifetime value. The company says more than 2,000 brands use it.
Its AI layer is called CleverAI, which the company presents as one system connecting strategy, content creation, decisioning and execution. The Tesseract Decisioning Engine chooses the best message, offer and timing for each customer in real time. CleverAI Predictions forecasts behavior such as conversion and churn so teams can act before a customer leaves. Experiments are AI-driven, analytics are described as AI-powered insights, and the plan list includes on-brand content creation with a monthly allowance of CleverAI tokens. Data sits in TesseractDB, the company’s own store built for real-time context.
On the US pricing page the Core plan starts at $85 a month for up to 5,000 monthly active users, with a free trial, and the price rises through user bands up to 100,000 and beyond. Larger plans are quoted by sales. Buyers should check the CleverAI token allowance of their tier, since AI usage is metered.
