ZEPIC combines a customer data platform with campaign execution: Customer 360 unifies data from 50-plus integrations, segmentation targets it, and journeys run across email, WhatsApp and Instagram. A Team Inbox handles the replies, Zenie AI is a voice-enabled copilot for building campaigns, and analytics closes the loop.
Bundling the CDP with the channels is what makes this fit its market. Enterprises buy a customer data platform and a separate engagement suite and spend a year integrating them; a D2C brand or a hospitality group has neither the budget nor the team for that, and WhatsApp and Instagram as first-class channels rather than add-ons reflects where those customers actually are.
Two-way integrations cover Shopify, HubSpot and Zendesk, with a 14-day free trial and no card, on a credit-based model whose rates are not published. Credit pricing makes campaign cost hard to forecast, a combined CDP and engagement platform is a deep single-vendor commitment, and WhatsApp messaging carries per-message carrier costs and opt-in rules the platform does not remove.
