CleverTap vs ZEPIC (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: ZEPIC does not list a price
Free plan
Tie
Neither has one
Higher rating
CleverTap
4.3 against 3.9
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	CleverTap	ZEPIC
Our rating	4.3Better	3.9
Starts at	$85/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $85/mo	See pricing
Key features	Tesseract Decisioning Engine for per-customer message, offer and timing CleverAI Predictions for conversion and churn AI-driven experimentation On-brand content creation with CleverAI tokens Real-time behavioral segmentation	Customer 360 unified data from 50-plus integrations Segmentation and multi-channel journey orchestration Email, WhatsApp and Instagram as first-class channels Team Inbox for conversation management Zenie AI voice-enabled campaign copilot
Pros	Core plan starts at $85 a month with a free trial Decisioning, prediction and content sit in one AI layer Built for mobile-first consumer apps	CDP and engagement together, which mid-market teams cannot integrate themselves WhatsApp and Instagram as core channels rather than add-ons 14-day trial with no card
Cons	Price scales with monthly active users AI usage is metered in tokens Results figures on the site are customer case claims	Credit-based pricing with no published rates A combined CDP and engagement platform is a deep single-vendor commitment WhatsApp carries per-message costs and opt-in rules this does not remove
Company	CleverTap	ZEPIC

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is CleverTap better than ZEPIC?

In our reviews CleverTap scores 4.3 and ZEPIC scores 3.9. The better pick depends on the job. CleverTap: Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments. ZEPIC: Customer data platform and campaigns across email, WhatsApp and Instagram in one.

Which is cheaper, CleverTap or ZEPIC?

CleverTap: from $85/mo. ZEPIC: see pricing.

Do CleverTap and ZEPIC have free plans?

Neither lists a free plan.

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