Shortlist by what you need
Start here if you know why you are leaving CleverTap.
Want the closest match?
ContactPigeonMost similar to CleverTap in what it does, its category and its price.
Visit (opens ContactPigeon in a new tab)Want to pay less than CleverTap?
ClevrAIFrom $49/mo, against from $85/mo for CleverTap.
Visit (opens ClevrAI in a new tab)Want the best rated?
BlueshiftRated 4.2 out of 5 in our review, against 4.3 for CleverTap.
Visit (opens Blueshift in a new tab)
At a glance
Green means better than CleverTap, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 CleverTapBaseline | 4.3 | $85/mo | No | Customer engagement platform for mobile and omnichannel marketing with CleverAI: a real-time decisioning engine that picks the message, offer and timing per customer, churn and conversion predictions, and AI-driven experiments. | |
| ContactPigeon | 3.7−0.6 | Not listed | No | Omnichannel retail engagement combining a customer data platform with AI behaviour prediction and the Menura AI shopping assistant. | vs CleverTap |
 Appcues | 3.7−0.6 | Not listed | No | In-app onboarding and adoption platform where prompt-driven AI builds and launches product experiences. | vs CleverTap |
 Audiense | 3.5−0.8 | Not listed | No | Audiense Action, an AI campaign companion, instantly generates ready-to-act campaign toolkits - shaping ideas and validating targeting on top of deep social audience research. | vs CleverTap |
 nGrow | 3.6−0.7 | Not listed | No | AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required. | vs CleverTap |
| ClevrAI | 3.1−1.2 | $49/mo$36 less | No | Purpose-built for media and gaming companies - AI generates the content, predicts engagement, and recommends ad budget allocation, from $49/month. | vs CleverTap |
 ZEPIC | 3.9−0.4 | Not listed | No | Customer data platform and campaigns across email, WhatsApp and Instagram in one. | vs CleverTap |
 Dialogue | 3.4−0.9 | Not listed | No | AI-driven personalization tailors every shopping experience to individual behavior, writes product stories automatically, and runs the A/B tests to prove it works - already live for 1,000+ Shopify brands. | vs CleverTap |
| Blueshift | 4.2−0.1 | Not listed | No | Bundles the customer data platform in, rather than requiring a separate one | vs CleverTap |
The alternatives in detail
In order of how closely each one matches CleverTap.
ContactPigeon
3.7Not listed
vs CleverTap−0.6
Omnichannel retail engagement combining a customer data platform with AI behaviour prediction and the Menura AI shopping assistant.
- Customer data platform with unified profiles
- AI behaviour prediction
- Menura AI and Samaritan Chat shopping assistant
Data capture, prediction and activation in one platform rather than three vendors
No public pricing
Appcues
3.7Not listed
vs CleverTap−0.6
In-app onboarding and adoption platform where prompt-driven AI builds and launches product experiences.
- Prompt-driven building and launching of in-app experiences
- AI recommendations for campaign decisions
- In-app messages, surveys, promotions and guides
AI removes some manual assembly of onboarding flows
No dollar prices on the pricing page, so a sales call is needed
Audiense
3.5Not listed
vs CleverTap−0.8
Audiense Action, an AI campaign companion, instantly generates ready-to-act campaign toolkits - shaping ideas and validating targeting on top of deep social audience research.
- Audiense Action - AI campaign companion generating ready-to-act toolkits
- Deep social audience research (Instagram, X, Facebook, LinkedIn, TikTok)
- Behavioral audience segmentation beyond demographics
Closes the research-to-action gap most audience-analytics tools leave open
No pricing disclosed - requires sales contact
nGrow
3.6Not listed
vs CleverTap−0.7
AI writes your push notification copy, picks the best send time per user from behavior data, and flags churn risk before it happens - no SDK integration required.
- Generative AI copy for push notifications and email subject lines
- Per-user, per-journey-step send-time optimization from behavior data
- ML-based churn prediction and at-risk user segmentation
Per-user send-time optimization drives real measured retention gains, not just copy quality
No pricing disclosed on the homepage
ClevrAI
3.1$49/mo
vs CleverTap$36 less−1.2
Purpose-built for media and gaming companies - AI generates the content, predicts engagement, and recommends ad budget allocation, from $49/month.
- AI content generation across social, blog, product, and email
- Real-time predictive performance analytics
- Audience behavior and demographic analysis
Industry-specific focus (media, gaming) rather than generic marketing software
No free tier - $49/month minimum to start
ZEPIC
3.9Not listed
vs CleverTap−0.4
Customer data platform and campaigns across email, WhatsApp and Instagram in one.
- Customer 360 unified data from 50-plus integrations
- Segmentation and multi-channel journey orchestration
- Email, WhatsApp and Instagram as first-class channels
CDP and engagement together, which mid-market teams cannot integrate themselves
Credit-based pricing with no published rates
Dialogue
3.4Not listed
vs CleverTap−0.9
AI-driven personalization tailors every shopping experience to individual behavior, writes product stories automatically, and runs the A/B tests to prove it works - already live for 1,000+ Shopify brands.
- AI-driven personalization tailored to individual shopping behavior
- Generative AI writes product stories and descriptions automatically
- Dynamic cross-sell and upsell recommendations
Proven adoption at real scale - 1,000+ customers including major known brands
Built primarily for Shopify - less clear fit for other e-commerce platforms
Blueshift
4.2Not listed
vs CleverTap−0.1
Bundles the customer data platform in, rather than requiring a separate one.
- Built-in customer data platform, not a separate integration
- Cross-channel campaign automation (email, SMS, push, in-app)
- Three-tier AI: predictive scoring, generative content, agentic execution
Bundled CDP removes a common separate-integration step
No free tier or transparent self-serve pricing
FAQ
Questions people ask
Is CleverTap free?
CleverTap does not list a free plan. Paid plans start from $85/mo.
What is the cheapest alternative to CleverTap?
Among paid plans, ClevrAI has the lowest starting price (from $49/mo).
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.