Shortlist by what you need
Start here if you know why you are leaving Klaviyo.
Want the closest match?
BloomreachMost similar to Klaviyo in what it does, its category and its price.
Visit (opens Bloomreach in a new tab)Need a free plan?
AdRollHas a free plan, rated 4.1 out of 5.
Visit (opens AdRoll in a new tab)Want to pay less than Klaviyo?
GorgiasFrom $10/mo, against from $20/mo for Klaviyo.
Visit (opens Gorgias in a new tab)Want the best rated?
BrazeRated 4.4 out of 5 in our review, against 4.4 for Klaviyo.
Visit (opens Braze in a new tab)
At a glance
Green means better than Klaviyo, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 KlaviyoBaseline | 4.4 | $20/mo | Yes | Built tightly around Shopify, not general-purpose marketing | |
| Bloomreach | 4.3−0.1 | Not listed | No | Started with site search, expanded into full commerce personalization | vs Klaviyo |
 SuperBuzz | 3.4−1.0 | $90/mo$70 more | No | AI push-notification marketing platform from publicly traded SuperBuzz (TSXV: SPZ) that writes and sends high-converting alerts automatically, from $90 a month. | vs Klaviyo |
 Markopolo | 4.0−0.4 | $23/mo$3 more | Yes | AI customer engagement platform that recovers lost ecommerce revenue through personalized multichannel outreach. | vs Klaviyo |
| Braze | 4.4Same | Not listed | No | A publicly traded messaging specialist, built for real-time orchestration | vs Klaviyo |
| Gorgias | 4.4Same | $10/mo$10 less | No | Built for Shopify stores, ties support directly to revenue | vs Klaviyo |
 Full Venue | 3.9−0.5 | Not listed | No | AI audience segmentation platform that predicts purchase likelihood for sports, events, and retail brands. | vs Klaviyo |
| AdRoll | 4.1−0.3 | $36/mo$16 more | Yes | A retargeting pioneer from 2006, now under NextRoll | vs Klaviyo |
 Embolden | 3.4−1.0 | Free | Yes | 60+ AI writing tools purpose-built for ecommerce - product descriptions, transactional emails, ad copy - trained to write like the best-converting stores, not generic marketing copy. | vs Klaviyo |
The alternatives in detail
In order of how closely each one matches Klaviyo.
Bloomreach
4.3Not listed
vs Klaviyo−0.1
Started with site search, expanded into full commerce personalization.
- E-commerce site search and product discovery technology
- AI-driven merchandising and product recommendations
- Deep product catalog and purchase-intent understanding
Genuine depth in product search and merchandising, not just messaging
No free tier or transparent self-serve pricing
SuperBuzz
3.4$90/mo
vs Klaviyo$70 more−1.0
AI push-notification marketing platform from publicly traded SuperBuzz (TSXV: SPZ) that writes and sends high-converting alerts automatically, from $90 a month.
- AI drafts and sends push notifications automatically
- Automatic A/B testing to optimize which message performs best
- A self-learning engine that adjusts to subscriber response over time
A self-learning engine that improves targeting over time automatically
The advertised "50% sales increase" is a marketing claim, not a guarantee
Markopolo
4.0$23/mo
vs Klaviyo$3 more−0.4
AI customer engagement platform that recovers lost ecommerce revenue through personalized multichannel outreach.
- Individual-shopper behavioral profiling instead of segment-level targeting
- Cross-channel messaging across email, SMS, WhatsApp, push, and voice
- Abandoned-cart and lost-revenue recovery automation
Free tier lets small stores test recovery automation before paying
Top-tier pricing at $2,999 a month puts full features out of reach for small merchants
Braze
4.4Not listed
vs KlaviyoSame
A publicly traded messaging specialist, built for real-time orchestration.
- Real-time, cross-channel message orchestration
- Push, email, SMS, and in-app messaging in one platform
- Publicly traded since its 2021 IPO
Deep specialization in real-time, cross-channel message orchestration
No free tier or transparent self-serve pricing
Gorgias
4.4$10/mo
vs Klaviyo$10 lessSame
Built for Shopify stores, ties support directly to revenue.
- Deep native Shopify, BigCommerce, and Magento integration
- Revenue attribution tied to individual support conversations
- AI automation for common order and product questions
Revenue attribution connects support directly to sales impact
No free tier to test before committing
Full Venue
3.9Not listed
vs Klaviyo−0.5
AI audience segmentation platform that predicts purchase likelihood for sports, events, and retail brands.
- AI purchase-likelihood scoring for individual fans and customers
- Native integrations with Shopify, HubSpot, Salesforce, Google, and Meta
- Automated send-time optimization for email campaigns
Built specifically for sports and event ticketing data, a niche most general marketing platforms ignore
No published pricing makes budget comparison against competitors hard upfront
AdRoll
4.1$36/mo
vs Klaviyo$16 more−0.3
A retargeting pioneer from 2006, now under NextRoll.
- Deep e-commerce platform integrations
- AI-assisted audience targeting and creative optimization
- One of the original retargeting advertising platforms
Pioneering, long-established expertise in retargeting specifically
Full campaign management requires a paid plan
Embolden
3.4Free
vs Klaviyo−1.0
60+ AI writing tools purpose-built for ecommerce - product descriptions, transactional emails, ad copy - trained to write like the best-converting stores, not generic marketing copy.
- 60+ AI writing tools purpose-built for ecommerce
- SEO-friendly product description and ad copy generation
- Transactional email and landing page copy
Ecommerce-specific formats need less editing than a generic AI writer's output
Free tier's 2,000 words/month is limiting for active stores
FAQ
Questions people ask
Is Klaviyo free?
Klaviyo has a free plan, and paid plans start from $20/mo.
What is the best free alternative to Klaviyo?
AdRoll is the highest-rated alternative here with a free plan (4.1 out of 5). Other free options: Markopolo, Embolden.
What is the cheapest alternative to Klaviyo?
Among paid plans, Gorgias has the lowest starting price (from $10/mo). If you need it free, start with AdRoll.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.