AdRoll vs Madgicx (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Madgicx
From $32/mo against from $36/mo
Free plan
AdRoll
Only AdRoll has one
Higher rating
Madgicx
4.1 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	AdRoll	Madgicx
Our rating	4.1	4.3Better
Starts at	$36/mo	$32/moBetter
Free plan	YesBetter	No
Category	Marketing	Marketing
Plans	From $36/mo	Pro Complete with AIFrom $45/mo under $1K monthly ad spend, up to $329/mo at $20K-30K; $32/mo billed yearly at the lowest tier Tracking Pro add-on$49/mo per connected account
Key features	Deep e-commerce platform integrations AI-assisted audience targeting and creative optimization One of the original retargeting advertising platforms Free tier for limited use Operating since 2006	Full Meta ad account management, not just creative generation Automated budget allocation across campaigns Audience targeting and segment performance analysis No self-serve free tier Built specifically around Facebook and Instagram's ad ecosystem
Pros	Pioneering, long-established expertise in retargeting specifically Deep e-commerce integrations built over nearly two decades Free tier available to start	Handles account-level media-buying decisions, not just creative output Meta-specific depth suits businesses advertising primarily there Combines targeting, budget, and creative in one connected system
Cons	Full campaign management requires a paid plan Retargeting-first heritage matters less for non-e-commerce advertisers Newer, AI-native platforms may move faster on cutting-edge features	No free tier to test before committing Meta-specific focus limits value for cross-platform advertisers Less useful for businesses not advertising heavily on Facebook or Instagram
Company	NextRoll, founded 2006	Madgicx, founded 2018

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is AdRoll better than Madgicx?

In our reviews AdRoll scores 4.1 and Madgicx scores 4.3. The better pick depends on the job. AdRoll: A retargeting pioneer from 2006, now under NextRoll. Madgicx: Full Meta ad account management, not just creative generation.

Which is cheaper, AdRoll or Madgicx?

Madgicx has the lower starting price: from $36/mo for AdRoll and from $32/mo for Madgicx.

Do AdRoll and Madgicx have free plans?

Only AdRoll has a free plan.

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