Shortlist by what you need
Start here if you know why you are leaving AdRoll.
Want the closest match?
KlaviyoMost similar to AdRoll in what it does, its category and its price.
Visit (opens Klaviyo in a new tab)Need a free plan?
CruxHas a free plan, rated 4.0 out of 5.
Visit (opens Crux in a new tab)Want to pay less than AdRoll?
MadgicxFrom $32/mo, against from $36/mo for AdRoll.
Visit (opens Madgicx in a new tab)Want the best rated?
BloomreachRated 4.3 out of 5 in our review, against 4.1 for AdRoll.
Visit (opens Bloomreach in a new tab)
At a glance
Green means better than AdRoll, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 AdRollBaseline | 4.1 | $36/mo | Yes | A retargeting pioneer from 2006, now under NextRoll | |
| Klaviyo | 4.4+0.3 | $20/mo$16 less | Yes | Built tightly around Shopify, not general-purpose marketing | vs AdRoll |
| Madgicx | 4.3+0.2 | $32/mo$4 less | No | Full Meta ad account management, not just creative generation | vs AdRoll |
| Bloomreach | 4.3+0.2 | Not listed | No | Started with site search, expanded into full commerce personalization | vs AdRoll |
 Peachly AI | 3.2−0.9 | Not listed | No | Runs Facebook, Instagram and Google ad campaigns end to end - creative, targeting and optimisation - for teams without an agency. | vs AdRoll |
| Crux | 4.0−0.1 | Free | Yes | AI creative strategist that reads ad performance data and tells performance marketers what to launch next. | vs AdRoll |
 Accurat.ai | 3.4−0.7 | Not listed | No | Behavioural market intelligence from mobile location signals - retail footfall, out-of-home reach and campaign attribution. | vs AdRoll |
 Albert.ai | 4.0−0.1 | Not listed | No | Autonomous campaign management, a decade before 'agentic AI' was a term | vs AdRoll |
 Customers.ai | 4.0−0.1 | $225/mo$189 more | Yes | Identifies anonymous website visitors, at a premium price point | vs AdRoll |
The alternatives in detail
In order of how closely each one matches AdRoll.
Klaviyo
4.4$20/mo
vs AdRoll$16 less+0.3
Built tightly around Shopify, not general-purpose marketing.
- Deep, native Shopify integration syncing store data automatically
- Abandoned cart recovery and purchase-triggered campaigns
- Publicly traded since its 2023 IPO
Unusually deep native e-commerce and Shopify integration
More contacts and advanced features require a paid plan
Madgicx
4.3$32/mo
vs AdRoll$4 less+0.2
Full Meta ad account management, not just creative generation.
- Full Meta ad account management, not just creative generation
- Automated budget allocation across campaigns
- Audience targeting and segment performance analysis
Handles account-level media-buying decisions, not just creative output
No free tier to test before committing
Bloomreach
4.3Not listed
vs AdRoll+0.2
Started with site search, expanded into full commerce personalization.
- E-commerce site search and product discovery technology
- AI-driven merchandising and product recommendations
- Deep product catalog and purchase-intent understanding
Genuine depth in product search and merchandising, not just messaging
No free tier or transparent self-serve pricing
Peachly AI
3.2Not listed
vs AdRoll−0.9
Runs Facebook, Instagram and Google ad campaigns end to end - creative, targeting and optimisation - for teams without an agency.
- Campaign management across Facebook, Instagram and Google
- AI-generated ad creative
- Automated audience targeting
Automated management suits budgets that would otherwise run unattended
"Top 1% best performing ads" is marketing, not a measurable claim
Crux
4.0Free
vs AdRoll−0.1
AI creative strategist that reads ad performance data and tells performance marketers what to launch next.
- Creative Analyzer scoring ad performance across 100+ creative parameters
- Audience Analyzer mining reviews and competitor ads for new messaging angles
- Creative Generator that produces new ad variants from winning patterns
Scoped specifically to ad creative rather than being a general-purpose data chatbot
Paid pricing is not published and requires a founder call to get a quote
Accurat.ai
3.4Not listed
vs AdRoll−0.7
Behavioural market intelligence from mobile location signals - retail footfall, out-of-home reach and campaign attribution.
- MarketMonitor and CampaignCompass retail intelligence
- Out-of-home campaign reach measurement
- Campaign attribution linking exposure to physical visits
Measures physical advertising effectiveness, which digital analytics cannot
Built on mobile location data - consent and lawful basis are the deployer's responsibility
Albert.ai
4.0Not listed
vs AdRoll−0.1
Autonomous campaign management, a decade before 'agentic AI' was a term.
- Autonomous, cross-channel campaign execution and optimization
- Minimal ongoing manual management required
- Built for large-scale, complex enterprise campaigns
Genuinely autonomous execution, not just AI-assisted suggestions
No free tier or transparent self-serve pricing
Customers.ai
4.0$225/mo
vs AdRoll$189 more−0.1
Identifies anonymous website visitors, at a premium price point.
- Anonymous website visitor identification
- Converts untracked traffic into actionable named leads
- Free tier for limited identification volume
Genuine capability most broader marketing platforms don't offer directly
Among the highest prices in this category
FAQ
Questions people ask
Is AdRoll free?
AdRoll has a free plan, and paid plans start from $36/mo.
What is the best free alternative to AdRoll?
Klaviyo is the highest-rated alternative here with a free plan (4.4 out of 5). Other free options: Crux, Customers.ai.
What is the cheapest alternative to AdRoll?
Among paid plans, Klaviyo has the lowest starting price (from $20/mo). If you need it free, start with Klaviyo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.