AutoRetouch is an AI media platform for fashion and retail with three parts. AI Editing automates product-photo work: background removal and replacement, shadows, ghost mannequin creation, reframing, colour and tone harmonisation and skin retouching. AI Shoot converts flat-lay, ghost-product and packshot images into on-model images from several angles, and AI Video produces product videos. The fashion business now sits inside Grand Shooting, a fashion content-production platform, after being spun off from Diffusely, whose CarCutter product for automotive stays there.
Prices are published, which is unusual for enterprise fashion tooling, and they are built for volume. AI Editing is €0.10 per image on Starter, €0.25 on Pro and €0.60 on Enterprise, with a 10,000-image annual minimum; AI Shoot is €5 per image on Starter (2,000-image annual minimum) and €2.50 on Enterprise (10,000 minimum). The pages call these indicative and exclude licence fees. Human quality checks are included from the Pro editing tier, an API exists for catalogue pipelines, and the homepage lists retailers and brands such as Farfetch, Zalando and Odlo as clients.
At those minimums this is a tool for retailers and brands producing catalogue imagery at scale, not for a small shop. Two things need checking before adoption. AI-generated models raise a disclosure question: the AI Shoot page stresses realistic skin, angle consistency and custom model casting for enterprise, but highlights no AI-disclosure guidance, so confirm how your marketplaces and local rules treat generated model imagery. And the move into Grand Shooting means asking how pricing, contracts and support are being combined.
