Botsify is a white-label platform for agencies and consultants that build AI agents and resell them under their own brand, with their own domain, logo and pricing. Agents run on large language models the site lists as GPT-4o, Claude, Gemini and Llama; they are trained on PDFs, URLs and Google Drive documents that are indexed automatically, deployed to WhatsApp, Instagram, web chat, email, SMS, Slack, Telegram and voice, and connected to more than 600 tools through MCP. An agent builder writes the system prompt from a one-sentence description, and templates cover 12 verticals and 46 niches.
The business model is the differentiator: Botsify describes four revenue streams for agencies, namely subscriptions, token markup, MCP calls and setup fees, with multi-tenant client management and isolated workspaces per client. That makes it a reseller platform first and a chatbot builder second, and the useful evaluation is the margin and support model rather than the bot alone. Case claims such as agencies adding $40,000 to $60,000 of ARR are vendor testimonials.
Pricing is a custom Agency plan; the page cites 30,000 credits and 60 voice minutes a month with unlimited agents and cancel-anytime terms, with no fixed price and no free trial, only a growth call. Because credits meter usage, model how much traffic a typical client generates before pricing your own packages, and confirm who owns client data and whether clients can be migrated away.
