IMAI, short for Influencer Marketing AI, is an influencer marketing platform covering creator discovery, campaign management and performance tracking. Its search claims a database of more than 400 million creators with over 50 filters for demographics, engagement and keywords, plus audience analysis and detection of fake followers. Campaign tools automate outreach, brief creation and personalised messaging, and an AI assistant is described as 24/7 voice and chat agents working from your own data. Newer additions include UGC video ad generation, tracking of brand visibility in ChatGPT, Gemini and Perplexity, and a PR workspace with access to more than a million journalists.
The strongest concrete claims are about data, not generation: the size of the creator index, the audience analysis behind a shortlist and the fake-follower checks that keep budgets away from inflated accounts. Those are the parts to test, by running a handful of creators you already know through the analysis and comparing the results with what you see. The site cites SOC 2 Type II compliance and names customers including Estée Lauder, Playtika, Lumenis, Samsung, Budweiser, Lufthansa and Clinique; these are vendor-listed.
Pricing is published and metered by usage: Personal at $129 a month (one seat, 20 creator unlocks, 5 creator analyses and 25 email exports), Starter at $299, Growth at $499, Scale at $1,200 and a custom Enterprise tier with SSO, with 20% off annual billing and a 7-day free trial without a card. Unlocks and analyses are the limits that bind, so estimate the number of creators you evaluate per campaign before choosing a tier.
