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Novable

Enterprise startup-scouting platform that combines AI matching with human expert validation, used by Procter & Gamble, Airbus and Nestle.

3.7 Research
3.7 Good 3.7
Named enterprise customers across multiple industries No public pricing on any tier; every plan requires a sales conversation
Reviewed by Challenging Voice Editorial · Updated Sep 2026 How we rate
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Free planNo
CompanyNovable
PlatformsWeb
CategoryResearch
Visits2
Last reviewedSep 2026
UpdatedSep 2026
Ask AI about Novable ChatGPT Claude Perplexity

Overview

Novable, headquartered in Liege, Belgium with two further offices in Brussels, helps large organisations find and validate startups and technologies relevant to their innovation goals. Its DeepMatching technology matches candidate startups based on their actual activities rather than keyword overlap, then enriches each shortlisted candidate with proprietary signals, validation metrics and structured scoring built for enterprise decision-making. Novable’s own experts add a further layer of qualitative assessment and context on top of the automated matching, with optional deeper analysis when a client needs it, and the company cites a typical 2-business-day turnaround on a validated shortlist. Named customers include Procter & Gamble, L’Oreal, Rolls-Royce, Orange, Engie, Fujitsu, Airbus, Nestle, PwC, Deutsche Telekom and Framatome.

Combining automated matching with a named human review step is a meaningful design choice for a decision this consequential, since a fully automated shortlist can surface startups that look right on paper but fail on execution risk or team quality that only a human reviewer would catch. The company cites a 97% satisfaction rate and an Excellent rating on Trustpilot, both of which are worth checking on Trustpilot directly for the underlying review volume and content rather than taking the summary figure alone.

Pricing is not published. The site lists three tiers, Startup Explorer for small or seasonal scouting needs, Innovation Navigator for teams with regular scouting activity, and Transformation Partner for larger or continuous scouting programs, but every tier routes to a conversation with a Novable expert rather than a listed price.

Key features

  • AI matching based on a startup's actual activities, not only keywords
  • Structured validation scoring built for enterprise decisions
  • Human expert review layered on top of automated matching
  • A typical 2-business-day turnaround on a validated shortlist
  • Named Fortune-scale customers across several industries
  • Three tiers scaled to an organisation's scouting frequency

Screenshots & demo

Novable screenshot 1

Pricing

Novable uses custom pricing. Contact their team for a quote based on your needs.

  • Pricing modelContact for Pricing
  • Starting priceCustom
  • Free planNo
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Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

  • Named enterprise customers across multiple industries
  • Human expert validation, not an automated list alone
  • A stated, specific turnaround time for a shortlist

Cons

  • No public pricing on any tier; every plan requires a sales conversation
  • Satisfaction and rating figures are best verified directly on Trustpilot
  • Built for large-organisation scouting budgets, not a small team

Frequently asked questions

What is Novable?
Novable, headquartered in Liege, Belgium with two further offices in Brussels, helps large organisations find and validate startups and technologies relevant to their innovation goals.
Is Novable free?
Novable does not offer a free plan.

Reviews

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