ImageFX launched as part of Google Labs' AI Test Kitchen-style experiments, a free playground for generating images with Google's Imagen model using an editable-prompt interface built from clickable word chips instead of a single text box. It sat alongside sibling experiments like MusicFX and TextFX as a low-stakes way to try Google's generative models without a developer account.
That standalone identity has since been absorbed into Google Flow, a broader creative studio at flow.google that combines image generation, now running on a model Google calls Nano Banana, with Veo-powered video generation and editing tools in one workspace. Visiting Google Labs' experiment hub today points directly to Flow rather than a separate ImageFX page, so the tool's functionality lives on under a different name and a wider feature set.
Flow includes a free tier with a limited daily credit allowance, and paid plans range from roughly $5 to $200 a month depending on generation volume and video features. Anyone who remembers ImageFX specifically should expect to find that same free, prompt-chip-driven image generation now living inside Flow's larger image-and-video toolkit rather than at its original standalone address.
