ImageFX launched as part of Google Labs' AI Test Kitchen-style experiments, a free playground for generating images with Google's Imagen model using an editable-prompt interface built from clickable word chips instead of a single text box. It sat alongside sibling experiments like MusicFX and TextFX as a low-stakes way to try Google's generative models without a developer account.
That standalone identity has since been absorbed into Google Flow, a broader creative studio at flow.google that combines image generation, now running on a model Google calls Nano Banana, with Veo-powered video generation and editing tools in one workspace. Visiting Google Labs' experiment hub today points directly to Flow rather than a separate ImageFX page, so the tool's functionality lives on under a different name and a wider feature set.
Flow includes a free tier with a limited daily credit allowance, and paid plans range from roughly $5 to $200 a month depending on generation volume and video features. Anyone who remembers ImageFX specifically should expect to find that same free, prompt-chip-driven image generation now living inside Flow's larger image-and-video toolkit rather than at its original standalone address.
Key features
Image generation via Google's Nano Banana model
Now part of the broader Google Flow creative studio
Editable prompt chips for quick remixing
Combined image and Veo-powered video workspace
Free daily credit allowance
Built on Google DeepMind's Imagen research
Screenshots & demo
Demo video
Screenshots
Pricing
ImageFX has a free plan, and paid plans start at $5/mo.
Pricing is provided as a guide. Check the official site for the latest plans.
Is ImageFX expensive?
ImageFX starts at $5, which is 50% below the Image Generation median of $10 a month across the 150 priced tools we list in that category.
The cheapest paid option in Image Generation starts at $0 and the most expensive at $800.
65% of Image Generation tools in the directory offer a free tier, and this is one of them.
Compared against every priced listing in Image Generation, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.
Pros & cons
Pros
Free tier gives real access to Google's image models
Now bundled with video generation in the same workspace
Prompt-chip interface makes remixing faster than retyping
Backed by Google DeepMind's ongoing model research
Cons
The original standalone ImageFX branding and page no longer exist
Broader Flow feature set adds complexity for someone who just wants images
AI image and video studio that puts Chinese models such as Seedream, Kling, Seedance and Wan beside Veo, GPT Image and Nano Banana in one credit-based workspace.
ImageFX launched as part of Google Labs' AI Test Kitchen-style experiments, a free playground for generating images with Google's Imagen model using an editable-prompt interface built from clickable word chips instead of a single text box.
Is ImageFX free?
Yes, ImageFX offers a free plan. Paid plans unlock more features and higher usage limits, starting at $5/month.
How much does ImageFX cost?
ImageFX starts at $5 per month. See the pricing plans above for full details.
What are the best ImageFX alternatives?
The closest matches in the directory are Photolaria, China AI, and Muset, compared side by side above.
Prompt library for AI image and video models with 3,400+ prompts organised by model, style and ratio, one-click copy, remix, private collections and preview generations on Flux, Nano Banana, Midjourney, SD3.5, Seedance and Veo.
