Unbounce, founded in Canada in 2009, was among the first dedicated landing page building platforms, predating most competitors in this category by years, and it later popularized Smart Traffic, a feature that automatically routes visitors to whichever page variant has historically converted best for a similar visitor profile, rather than splitting traffic evenly across variants the way basic A/B testing does.
That automatic, visitor-aware routing goes a step past standard split testing: instead of waiting for a test to reach statistical significance before picking a winner, Smart Traffic continuously sends each individual visitor toward whichever variant is already converting best for people like them.
There's no free tier; pricing starts around $99 a month. For a marketer who wants landing page optimization to happen automatically and continuously rather than waiting on traditional A/B test results, Unbounce's Smart Traffic and long-established landing-page-specific focus address that directly.
Unbounce starts at $99, which is 154% above the Marketing median of $39 a month across the 86 priced tools we list in that category.
The cheapest paid option in Marketing starts at $0.1 and the most expensive at $3,000.
29% of Marketing tools in the directory offer a free tier, which this one does not.
Compared against every priced listing in Marketing, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.
No-code A/B testing and conversion optimisation that runs without developer time.
French conversion-optimization platform where AI agents find what blocks conversions on a website, write test variants without code, run A/B tests and personalize content for each visitor in real time.
Identifies anonymous website visitors, at a premium price point
AI-driven personalization tailors every shopping experience to individual behavior, writes product stories automatically, and runs the A/B tests to prove it works – already live for 1,000+ Shopify brands.
