Unbounce, founded in Canada in 2009, was among the first dedicated landing page building platforms, predating most competitors in this category by years, and it later popularized Smart Traffic, a feature that automatically routes visitors to whichever page variant has historically converted best for a similar visitor profile, rather than splitting traffic evenly across variants the way basic A/B testing does.
That automatic, visitor-aware routing goes a step past standard split testing: instead of waiting for a test to reach statistical significance before picking a winner, Smart Traffic continuously sends each individual visitor toward whichever variant is already converting best for people like them.
There's no free tier; pricing starts around $99 a month. For a marketer who wants landing page optimization to happen automatically and continuously rather than waiting on traditional A/B test results, Unbounce's Smart Traffic and long-established landing-page-specific focus address that directly.
