Sprout Social, founded in 2010, ranks among the category's most established comprehensive platforms, pairing a unified inbox and publishing tools with analytics and social listening depth built for brands and agencies that need to answer detailed strategic questions about performance, not only confirm that a post went out on schedule.
That analytics and listening depth, alongside strong customer-support reputation, has made it a common choice for larger, more established brands with dedicated social teams specifically, rather than solo creators or especially small businesses for whom the price and feature depth exceed what daily operations actually require.
There's no free plan; pricing starts around $79 a month. For a larger brand or agency with a dedicated social team that needs deep analytics and listening capability alongside publishing, Sprout Social's comprehensive, established-player positioning addresses that specific organizational scale directly.
Essentials
$99 per seat/mo, or $79 billed yearly
- Up to 5 social profiles
- Publishing with optimal send times
- Profile and post reporting; Trellis AI
Standard
$199 per seat/mo, billed yearly
- 5 social profiles
- Unified inbox, keyword and location monitoring
- Review management; Trellis AI agent
Professional
$299 per seat/mo, billed yearly
- Unlimited social profiles
- Competitor, tag and paid insights
- Message tagging
Advanced
$399 per seat/mo, billed yearly
- Sentiment in the Smart Inbox and reviews
- Sprout API and helpdesk integrations
- Message spike alerts
Enterprise
Quote only
- White-glove onboarding, SSO and priority support
Checked against Sprout Social’s pricing page on 24 September 2026. Prices change, so confirm on the official site before you buy.
Sprout Social starts at $79, which is 229% above the Social Media median of $24 a month across the 67 priced tools we list in that category.
The cheapest paid option in Social Media starts at $4 and the most expensive at $99.
44% of Social Media tools in the directory offer a free tier, which this one does not.
Compared against every priced listing in Social Media, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.
