Iconosquare vs Sprout Social (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Iconosquare
From $49/mo against from $79/mo
Free plan
Tie
Neither has one
Higher rating
Sprout Social
4.3 against 4.4
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Iconosquare	Sprout Social
Our rating	4.3	4.4Better
Starts at	$49/moBetter	$79/mo
Free plan	No	No
Category	Social Media	Social Media
Plans	Launch$49/mo Growth$79/mo Advanced$139/mo	Essentials$99 per seat/mo, or $79 billed yearly Standard$199 per seat/mo, billed yearly Professional$299 per seat/mo, billed yearly Advanced$399 per seat/mo, billed yearly EnterpriseQuote only
Key features	Analytics-specialist heritage predating its scheduling capability Deep engagement benchmarking and competitor comparison No free plan, paid access only Operating since 2011 Detailed audience insight reporting	Deep analytics and social listening built for strategic decision-making Unified inbox across connected platforms No free plan, paid access only Operating since 2010 Strong reputation for customer support quality
Pros	Analytics depth exceeds what scheduling-first competitors typically offer Long operating history specifically refining reporting capability Competitor benchmarking aids strategic decision-making directly	Analytics and listening depth suits detailed strategic reporting well Strong, widely recognized reputation for customer support Long operating history as an established category leader
Cons	No free plan to test before committing Scheduling capability feels more secondary than in scheduling-first competitors Analytics depth matters less for a small account posting infrequently	No free plan to test before committing Among the higher prices in this category Feature depth exceeds what a solo creator or very small business typically needs
Company	Iconosquare, founded 2011	Sprout Social, founded 2010

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Iconosquare better than Sprout Social?

In our reviews Iconosquare scores 4.3 and Sprout Social scores 4.4. The better pick depends on the job. Iconosquare: Built from an analytics-specialist heritage, not scheduling first. Sprout Social: A comprehensive, analytics-heavy suite built for larger, established brands.

Which is cheaper, Iconosquare or Sprout Social?

Iconosquare has the lower starting price: from $49/mo for Iconosquare and from $79/mo for Sprout Social.

Do Iconosquare and Sprout Social have free plans?

Neither lists a free plan.

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