Synthesys, founded in 2020 by London-based Nouveau Media Ltd, generates UGC-style ads, commercials, product videos, and training content from text prompts or URLs, but its more distinctive architecture is multi-model orchestration: rather than relying on one proprietary model for every scene, it automatically routes each part of a video to whichever underlying engine, Sora 2, Google Veo, Kling, and others, fits that specific task best.
That orchestration approach differs from Higgsfield AI's aggregator model, also covered in this directory, which gives a user manual access to dozens of models to choose from directly: Synthesys handles that model selection automatically behind the scenes, aiming for what the company describes as studio-level output without requiring a user to understand or choose between underlying models themselves.
Pricing starts from roughly $0.50 per video under current promotional rates. For a marketing team or agency that wants automatic best-model selection handled behind the scenes, rather than manually choosing between underlying AI engines, Synthesys' orchestration architecture addresses that directly, an approach distinct from single-model or manual-selection competitors.
