SOCi, founded in 2012 by Afif Khoury, Alo Sarv, and Tony Rindsberg, automates local marketing specifically for multi-location and franchise businesses, coordinating search optimization, social management, reputation monitoring, and advertising across every location a brand operates simultaneously.
Its distinctive structure is a set of eight named Genius Agents, Search, Social, Reputation, Pages, Boost & Ads, Chat, Surveys, and Locator, each handling one specific job across every location at once, deployed at a scale the company describes as the world's first agentic workforce, powering more than 200,000 local agents across 500-plus enterprise brands.
Pricing requires a demo request. For a multi-location or franchise brand that wants coordinated, location-wide automation across search, social, and reputation simultaneously, rather than managing each location's presence separately, SOCi's Genius Agents framework and scale address that directly.
